Content Marketing Strategist

4 weeks ago

India Beem Full time


Who we are: We are reimagining financial products as consumer products, like Spotify or Netflix or Dropbox, making money and tools/services to manage it, available for a simple monthly subscription fee so you can stream, share, sync it across accounts, devices, funding instruments, friends or family. Our mission is to help our users demystify their finances, maximize their savings, participate in sustainable debt efforts and spend intelligently.


Who we’re looking for: We are looking for a Content Marketing Strategist who can impress our customers with thorough research. Ideally, you have experience in a strategy role at a content marketing agency or SAAS-based company. Our primary marketing goal is to drive the business goals of scaling the user base 3-5x times by 2025 with a significant focus on organic growth and content-led marketing.


About the Role


As a Content Marketing Strategist you will :


  • Develop a brand voice to ensure consistency across all communication from the brand
  • Optimize social media performance to guide content decisions, improve overall presence, grow engagement & analyze competitor activity.
  • Track and analyze SEO content development, and distribution to effectively manage content to reach audience personas. 
  • Develop innovative social media and content marketing experiences that engage the consumer.
  • Partner with the Brand Management, Growth, and Internal Creative teams for integrated campaign development
  • Prioritize and manage multiple projects and deadlines that run simultaneously.
  • Strong knowledge of digital marketing, user experience, and brand strategy best practices.
  • Intermediate understanding of digital analytics including comfort in Google Analytics and Google Search Console.


What you'll need


  • Creative thinker with a drive to push the bar on creative excellence across channels, campaigns, and businesses, appetite to experiment, deploy strategy plans, and deliver results
  • The ideal candidate will offer a unique blend of creative instincts, social media marketing aptitude, content marketing, and executive management skills.
  • Experience working with SAAS/ B2C brands for more than 5 years 
  • Comfortable ideating as well as executing individually & independently. Has coordinated & managed a team.
  • Start-up experience is a plus 
  • Copywriting experience/content creation/writing background a must.
  • Understanding user experience and making sure the content helps reach to the right audience with search engine marketing (SEM) and SEO 
  • Ability to quickly innovate, implement, and learn through experiments, and scale based on learning.
  • Up-to-date with the latest digital media trends & functioning of various platforms.
  • Prioritize and manage multiple projects and deadlines that run simultaneously.

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