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Associate Marketing Manager

2 months ago

Bengaluru, India Infosys Full time

Location : Bangalore


Responsibilities :


  • Market and competitive research; drive competitive analysis across offerings and areas of work; Business intelligence
  • Understand Infosys’ target audience and work towards segmentation identification; Building valid Data Bases to help execution of targeted marketing campaigns.
  • Build/ Improve Infosys brand awareness, engagement and demand generation by leveraging marketing channels and agencies effectively
  • Implement activities for lead-generation, customer experience, advocacy and cross-sell across various customer segments
  • Identify key influencers like analysts, journalists and consultants and develop good relationships in order to achieve high media share-of-voice and analyst endorsements
  • Co-ordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
  • Map key competitors in the space and support market and competitor intelligence team in publishing timely and regular market research initiatives in order to enable sales teams
  • Operations management: managing systems and processes and ensuring compliance.
  • Budgeting and operations management: managing systems and processes and ensuring compliance; Also managing the CRM process of the unit to drive greater collaboration between Sales and Marketing.
  • Overall process governance and compliance adherence.



Skillset:


Professional :


Brand development process : Knowledge of brand building, brand development and brand equity measurement principles, frameworks and practices to execute specific assignments and/or develop, measure and refine brand development / positioning strategies as per role expectations.


Knowledge of channels : Knowledge of various marketing channels, channel management techniques and/or new technical channels to support or manage the channel life cycle, evaluate and improve channel effectiveness or create strategies for successful adaptation.


Knowledge of market : Knowledge of culture, competitive and influencer landscape and pricing strategies to measure performance, identify positioning/differentiation strategies and channel partners and engage with stakeholders to recommend appropriate communication strategies.


Content asset development and management : Knowledge of messaging strategies, channel consumption patterns, practices, guidelines and Infosys content management processes to identify and create content strategy and recommend enhancements.



Behavioral :


Team player

High impact communications

Learning and innovation

Customer orientation

Business acumen

Planning and execution effectiveness



Experience Required:


  • MBA with minimum 4 years / BE or Liberal Arts graduate with minimum 5 years of relevant experience.
  • Exposure to marketing of services and solutions in a relevant industry domain an added advantage.

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