Senior Field Marketing Manager
7 days ago
Package: Upto 7 LPA
Previous Ed-tech Experience in JEE, NEET is Mandatory.
NNIIT is a leading Ed-tech company committed to revolutionizing education through innovative digital solutions. We strive to empower individuals in the K9 and K12 segments, providing them with tools and resources to excel in the digital age. We are currently seeking a passionate and experienced marketing manager to join our dynamic team.
Key Responsibilities:
- Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities
- Create annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotment
- Planning, budgeting, forecasting the lead requirements in adherence with Centre and team requirement
- Track lead flow to ensure the appropriate sales channels are following up on marketing leads in a timely manner
- Maintaining various key performance matrixes - CPA, CPL, Revenue, and ROI
- To drive effective BTL marketing campaigns: School Engagement, Seminar/Webinar,
- Kiosk placement in societies/Mall/Metro, OOH, Local print/Media, D2D
- Work closely with the Centre Managers & AVPs to establish a robust inbound lead generation engine that runs on a well-planned approach
- Plan carefully customer-oriented campaigns for the entire year while targeting the revenue goals for the respective BLCs
- Responsible for cracking local assets along with national assets for lead generation
- Responsible for recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads
- Work closely with field marketers, based locally in the regions, to help execute your campaign plans.
- Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc
- Report weekly progress in easy-to-read, executive style dashboards, along with plans to fix gaps between actual and targeted leads value
- Use experience and best practice to create a marketing strategy focused on positioning BLC in the top segment of coaching institutes
- Develop engaging programs to re-engage with existing customers
- Continuously develop new strategies to increase touch-points within a customer's journey in order to optimize conversion rates.
Knowledge, Skill and Abilities:
- Enthusiasm and a positive attitude (taking pleasure in helping others and ensuring the office is always a pleasant work space)
- Good understanding of BTL activities and experience in running lead generation using modern marketing tools and approaches
- Good knowledge in marketing automation, running multi-channel campaign flows, content marketing, account-based marketing, media monitoring, etc.
- Excellent level of numeracy
- Attention to detail
- Must be an excellent communicator, both verbally and in writing
- Excellent time management skills
- Ability to work under pressure to meet deadlines
- Proactive self-starter.
- Technically competent with various software programs, such as Word, Excel, PowerPoint etc.
- Flexible during times of change
- Strong written and oral communication skills
- Skills to effectively prioritize and execute tasks in a high-pressure environment is crucial
- Strong management skills
- Excellent administration skills
- Ability to analyse and revise operating practices to improve efficiency
- Strong problem solving and organizational skills with a dedication to completing projects in a timely manner.
Candidate Profile :
- 3-5 years of experience in Marketing Analytics/ Marketing Science in an agency or client organization. Experience in online or edtech would be beneficial
- Experience in Marketing Analytics, Media Mix, Digital Marketing, Campaign Analytics, CRM Analytics
- Must be completely hands-on with a willingness to deep dive into any issue to get a resolution
- Must be detail-oriented and analytical, problem solving, have self-motivated and organized personality that thrives in a data-driven environment
- Demonstrates strong interpersonal skills and builds strong relationships across functions
- Takes ownership and drives a sense of urgency; highly accountable.
- Excellent - coach- who is results-oriented, and can build and motivate high-performance teams.
- Ability to work in a diverse and cross-functional environment
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