Retention Marketing Associate

3 weeks ago

Mumbai, India Nap Chief Full time

Retention Marketing Associate


Location: Andheri, Mumbai (Onsite)

Employment Type: Full-Time


About Nap Chief

Nap Chief is India’s coolest premium kidswear brand. We blend high-quality, playful apparel with a vibrant direct-to-consumer community. We’re on the lookout for a Retention Marketing Associate who can help us build stronger relationships with our customers and turn first-time buyers into lifelong fans.


Key Responsibilities

  • Execute WhatsApp, Email, and SMS campaigns with accuracy and timeliness.
  • Segment customer base and target cohorts for personalized communication.
  • Maintain campaign calendars and ensure delivery deadlines are met.
  • Assist in creating automation flows and lifecycle journeys.
  • Collaborate with creative and copy teams to ensure brand-aligned messaging .
  • Monitor and report campaign performance , highlighting trends and opportunities.
  • Support cohort analysis and customer lifecycle mapping .
  • Take ownership of day-to-day execution while learning advanced retention strategies.


Key Skills & Qualifications

  • 1–2 years of experience in marketing/CRM/retention roles (preferred).
  • Basic knowledge of WhatsApp, Email, and SMS marketing tools (MoEngage preferred).
  • Understanding of segmentation, targeting, and customer lifecycle basics .
  • Strong analytical thinking and cohort awareness.
  • Copywriting sense – understanding what’s engaging vs. what’s not.
  • Detail-oriented with high accuracy in execution.
  • Curiosity and eagerness to learn advanced retention practices .
  • Customer-first mindset with a strong understanding of brand values.


Competency Focus

  • Primary: C – Analytical, cohort analysis, segmentation.
  • Secondary: I – Copywriting, engagement mindset.


How to Apply

Send your application to

or apply directly through LinkedIn.

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