Retention Marketing Associate
3 weeks ago
Retention Marketing Associate
Location: Andheri, Mumbai (Onsite)
Employment Type: Full-Time
About Nap Chief
Nap Chief is India’s coolest premium kidswear brand. We blend high-quality, playful apparel with a vibrant direct-to-consumer community. We’re on the lookout for a Retention Marketing Associate who can help us build stronger relationships with our customers and turn first-time buyers into lifelong fans.
Key Responsibilities
- Execute WhatsApp, Email, and SMS campaigns with accuracy and timeliness.
- Segment customer base and target cohorts for personalized communication.
- Maintain campaign calendars and ensure delivery deadlines are met.
- Assist in creating automation flows and lifecycle journeys.
- Collaborate with creative and copy teams to ensure brand-aligned messaging .
- Monitor and report campaign performance , highlighting trends and opportunities.
- Support cohort analysis and customer lifecycle mapping .
- Take ownership of day-to-day execution while learning advanced retention strategies.
Key Skills & Qualifications
- 1–2 years of experience in marketing/CRM/retention roles (preferred).
- Basic knowledge of WhatsApp, Email, and SMS marketing tools (MoEngage preferred).
- Understanding of segmentation, targeting, and customer lifecycle basics .
- Strong analytical thinking and cohort awareness.
- Copywriting sense – understanding what’s engaging vs. what’s not.
- Detail-oriented with high accuracy in execution.
- Curiosity and eagerness to learn advanced retention practices .
- Customer-first mindset with a strong understanding of brand values.
Competency Focus
- Primary: C – Analytical, cohort analysis, segmentation.
- Secondary: I – Copywriting, engagement mindset.
How to Apply
Send your application to
or apply directly through LinkedIn.
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