Marketing Lead

4 weeks ago

india Qrata Full time

Job Summary:

As a Marketing Lead, you will be responsible in driving our marketing strategies, to drive brand awareness, generate leads, write content and support sales initiatives.

Key Responsibilities:

  • Strategy Development

  • Develop and implement marketing strategies tailored to enterprise B2B audiences, focusing on brand positioning, market penetration, and lead generation.

  • Lead Generation and Campaign management

  • Drive lead generation efforts through targeted media campaigns, Email marketing, Events , Webinars , ensuring a steady flow of qualified leads to the sales team.
  • Plan, execute, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, and event marketing
  • Create and implement focused email marketing initiatives aimed at generating leads

  • Content Creation
  • Write copy for owned and paid content (articles, whitepapers, case studies, collateral, landing page copy, ad copy, emails, video scripts and any marketing collateral) and work with marketing agency / designer to publish and promote it.
  • Optimize content for SEO to improve discoverability and ranking

  • Analytics and Reporting
  • Analyse and report on the performance of marketing campaigns, using data to make informed decisions and optimize strategies.

  • Budget Management
  • Manage a significant advertising budget, allocating resources wisely to achieve the best outcomes across the various campaign.

  • Cross-Functional Collaboration
  • Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

  • Innovation and Trends
  • Stay abreast of the latest marketing trends, tools, and best practices to continuously improve marketing efforts. Test and implement new strategies that can benefit the company.

Qualifications:

  • Bachelor’s degree in marketing, Business, Communications, or a related field.
  • 3-4 years of experience in B2B marketing, preferably for MSMEs in fintech space
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and content that resonates with target audiences.
  • Ability to work independently and as part of a team, managing multiple projects simultaneously.
  • Strong understanding of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A supportive and collaborative work environment.
  • The chance to make a significant impact in the fintech industry and help MSMEs thrive.

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