Public Relations Manager/ Senior Manager

2 weeks ago

Mumbai, India Team Recruit Consultancies Full time
A Public Relations agency is hiring for the profile of PR Consultant/ Senior Consultant
Location: Mumbai
Experience: 3-7 years
Job Role
Client Servicing:
• To manage multiple clients / few major clients.
• To be the face of the firm with client(s), media and vendor partners.
• To initiate and maintain cordial relationships with the clients and media
• To help in strategizing, planning and implementing of activities
• To understand all plans and strategy in detail so as to anticipate and overcome hurdles and execute them seamlessly.
• To take complete ownership of the account and be aware of all the relevant details about the client at all points in time
• To review drafts created by juniors and / or prepare first drafts of all documents for the client – minutes, press releases, plans, review documents etc. Finalize the same after approvals from your supervisors.
• To ensure strict deadline adherence
• To be responsible for updating the client on a regular basis, through phone calls, e- mails etc. – daily media updates, dossiers etc.
• To be well informed at all points in time about the industry that the client operates in and other relevant information
• To brief junior team members on client expectations and developments.
• To apprise your supervisor about the client at all points in time
• To carry out all the coordination activities considered relevant for the client
Media & Influencer Relations:
• To be a representative of the Client and the firm while interacting with the media /influencers.
• To be in constant touch with the relevant beat media. To keep a track of media movements
• To manage your client / sectoral media database – creation, updation and maintenance of the relevant media / influencers lists
• To be responsible for ensuring optimum presence of the client in the relevant media
• To identify media opportunities for the client
• Carry out follow up calls, as and when needed
• To keep track of all relevant media coverage of your client(s)
• To undertake regular outreach to media and influencers
• To create a positive impression about the company with media, by professional conduct
Documentation:
• To be responsible for the quality of documentation, and ensuring they are completely error free
• To review documents and drafts prepared by the juniors.
• To have each and every document whetted and approved by your supervisor before sharing the same with any external party such as the media and the client
• To ensure that the documents prepared are in the specified format and guidelines laid down by the organization
• To maintain and update the information repository on the client – including coverage profiles, backgrounders, etc.
• To ensure a strict following of the deadlines specified
Digital & Social Media:
• To demonstrate practical and basic understanding of visual communications, social media and the digital landscape and how to incorporate these channels into client programs with digital tools, such as blogs, widgets and mobile applications
• To stay up to date with emerging technologies and trends, and demonstrates understanding of how they integrate into communications programs
• To create/develop digital content & conduct online monitoring
Partnerships:
• To identify opportunities for partnerships, sponsorships and events on an on-going basis for your client/clients

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