Growth Marketing Manager

4 weeks ago

India Yocket Full time

About us

We are the largest and most active online platform for international education

Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities.

Today, Yocket is the largest community-driven online platform for international education. We help the study abroad aspirants by connecting them to the best universities over the world. To date, we have helped more than 10,00,000 students across countries pursue their higher education.

Every day thousands of students use our products to explore universities and connect with peers and alumni from renowned universities. Recently we were chosen as one of the Top 100 Indian Startups by Google and MeitY’s Appscale Academy Initiative We’re also ranked #18 on AppStore Top Charts - Education

At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you in our team

Responsibilities :

  • Revenue Generation & Growth Strategy:

Develop and execute strategies to drive revenue growth through digital marketing campaigns. Identify opportunities to optimize customer acquisition channels and ensure that marketing initiatives meet or exceed business objectives.

  • Campaign Management:

Lead end-to-end campaign management across platforms like Google Ads, Facebook, Instagram, email marketing, SEO, and SEM. Track and refine campaigns for higher performance and efficiency.

  • Performance Analysis:

Analyze key performance metrics across all campaigns, generating actionable insights to enhance conversion rates, reduce acquisition costs, and improve overall ROI.

  • Customer Acquisition & Retention:

Drive initiatives that attract new customers while also focusing on retaining and engaging existing customers through loyalty programs, personalized communications, and lifecycle marketing strategies.

  • Cross-functional Collaboration:

Work closely with teams from design, product, and sales to align marketing strategies with product launches, seasonal campaigns, and overall business goals.

  • Budget Ownership & Optimization:

Manage marketing budgets efficiently, ensuring campaigns stay within the allocated resources while delivering maximum impact. Regularly report on performance against KPIs and ROI to senior management.

  • Conversion Rate Optimization (CRO):

Continuously improve the customer journey and user experience across landing pages, email flows, and ad creatives to increase conversion rates.

  • Customer Segmentation & Targeting:

Use data to build detailed customer personas and segmentation strategies, enabling hyper-personalized marketing and improving customer targeting.

  • Competitive Analysis:

Stay on top of industry trends and competitor strategies, identifying new opportunities to stay ahead of the curve and drive market share.

Requirements:

  • 2+ years project management experience/ ~ 3+ years of sales experience
  • Study abroad industry knowledge will be preferred
  • Ability to lead project teams of various sizes and see them through to completion.
  • Strong understanding of formal project management methodologies.
  • Excellent client-facing and internal communication skills.
  • Excellent written and verbal communication skills.
  • Solid organisational skills including attention to detail, problem solving, critical thinking, risk management and multitasking skills.
  • Strong analytical and negotiation skills.
  • Experience with project management software tools.
  • Able to complete projects promptly.

Benefits:

  • Medical Insurance for you and your family members
  • No boss-kind culture (We have mentors, not bosses, bring your idea to the table without any hesitation)
  • Access to your psychological counselor (We take care of your mental well-being)

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