[3 Days Left] Director Campaign Strategy and Marketing Automation

2 weeks ago


Gurgaon, India Wunderman Thompson Studios India Full time
What You’ll do:

- Develop comprehensive campaign strategies that integrate multiple channels (e.g., email, social media, paid advertising, content marketing) to maximize reach, engagement, and conversion.- Provide strategic consultancy services to clients during new business RFP responses, leveraging expertise to develop compelling proposals and solution architectures that address client requirements and showcase the organization's capabilities.- Lead the strategic planning and execution of end-to-end marketing campaigns, applying a consultative approach to understand client objectives, target audience segmentation, and campaign performance metrics.- Utilize data-driven insights and analytics to continuously monitor campaign performance, identify opportunities for optimization, and drive continuous improvement in key metrics such as conversion rates, ROI, and customer acquisition cost.- Act as a trusted advisor to clients, offering strategic guidance on best practices, industry trends, and emerging technologies in marketing automation and campaign management.- Serve as a mentor and thought leader within the organization, sharing expertise and best practices in marketing automation and campaign management with colleagues and junior team members.- If required, oversee the selection, implementation, and optimization of marketing automation platforms, leveraging expertise to recommend tailored solutions that align with client needs and business objectives.

What You'll Need:

- Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.- Minimum of 14-16 years of experience in marketing automation, campaign management, or related roles, with a proven track record of delivering successful campaigns and driving business results.- Expertise in using and optimizing marketing automation platforms, such as Adobe Campaigns, Marketo, HubSpot, Salesforce Marketing Cloud, or equivalent, to orchestrate complex campaigns and workflows.- Deep understanding of the marketing campaign journey and funnel, including segmentation, targeting, messaging, and conversion optimization strategies.- Strong analytical skills, with the ability to interpret data and metrics to drive informed decision-making and continuous improvement in campaign performance.- Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to both technical and non-technical stakeholders.- Proven ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and stakeholders while maintaining a high standard of quality and attention to detail.- Experience serving as a marketing campaign management consultant with a solutioning approach, demonstrating the ability to understand client needs, develop tailored solutions, and deliver strategic value.

  • Gurgaon, India Meritto (Formerly NoPaperForms) Full time

    About the Role:We are seeking a result-oriented Digital Marketing Manager to lead our impact-driven marketing initiatives. As a key driver of our marketing team, you will leverage your expertise in digital marketing tools and strategies to generate tangible results and drive our brand's success. You will have a keen eye for selecting and utilizing the right...


  • Gurgaon, India Whirlpool Corporation Full time

    This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns. This role is pivotal in driving brand awareness, acquiring customers. enhancing digital presence, and analyzing campaign performance to optimize consumer journey and conversion ratesYour responsibilities will...

  • Performance Marketing

    2 weeks ago


    Gurgaon, India The Alpha Agency Full time

    About Us:The Alpha Agency, a leading marketing firm in Gurugram, is renowned for its dynamic and innovative approach to crafting impactful campaigns for diverse clients. We believe in the transformative power of creativity and consistently strive to exceed expectations.Job SummaryAs a Performance Marketing Specialist at The Alpha Agency, you'll be a crucial...


  • gurgaon, India NeoRipples Marketing Full time

    Company Description :NeoRipples Marketing is a digital solutions powerhouse located in Gurugram. We specialise in merging creativity with strategy to craft unforgettable brand experiences that resonate with and inspire audiences worldwide. Our in-house services include creative asset creation, social media mastery, Google domination, content wizardry,...


  • Gurgaon, India Episeio Business Solutions Full time

    **Marketing Automation** **Location**: Sector 62, Gurgaon, Haryana **Working Days**: 6 Days (Alternate Saturdays off) **Responsibilities**: - Be responsible for the company’s marketing automation journey - Create and implement digital marketing automation strategies to increase sales, improve campaigns, and build customer databases - Create different...


  • Gurgaon, India The Mavericks Full time

    The Mavericks IndiaDigital JDAre you a data-driven marketing strategist with a knack for creating compelling B2B content? Do you excel in navigating social media landscapes and turning insights into impactful campaigns? If so, we invite you to join our dynamic team at The Mavericks India. We are seeking a skilled strategist who thrives in a collaborative...


  • Gurgaon, India Nutrabay Full time

    As a D2C (Direct-to-Consumer) Growth Manager, you will be responsible for developing and executing strategies to drive the growth of our direct-to-consumer brands on Shopify. You will play a crucial role in expanding our brand's presence, increasing customer acquisition, and maximizing revenue through various digital platforms and marketing initiatives. The...


  • Gurgaon, India Eighty Twenty Digital Full time

    We are an integrated digital communications agency using strategy, creativity & technology to deliver the best ideas to help maximize business impact & ROI for our clients.Our core offering includes brand planning & strategy, creative storytelling, content creation, social media, brand and product films, Website design & development, CX, eCommerce solutions,...


  • Gurgaon, India Todd Consulting Full time

    Position OverviewJob Title: Product Strategy HeadLocation: Gurugram, HaryanaOrganisation:Our client is a Manufacturer in India with a Pan India & Global retail presenceReporting to:Board of DirectorsJob OverviewOur client is seeking a dynamic and experienced person as a Product Strategy Head to lead their product strategy and development initiatives across...


  • Gurgaon, India The Socialaire Full time

    NOTE: Must have agency experience and working knowledge of Google ads, Facebook ads and SEO.Skillset:Knowledge of Facebook paid media marketing, google adwords, display, google shopping, data analysis and should knowledge of the tools like google analytics, webmasters.Job Description:- Creating and executing a paid media marketing strategy & execution plan-...


  • Gurgaon, India Chalk Studio Full time

    As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services across various digital channels. You will play a crucial role in enhancing brand awareness, driving website traffic, and generating leads/clients.Responsibilities:- Plan and execute all digital marketing,...


  • Gurgaon, India Wishlink Full time

    Performance Marketing Executive - WishlinkAbout WishlinkWishlink is a fast growing and early-stage start-up aiming to define new charters at the intersection of two of the most prominent aspects of the internet: e-commerce and social media. We equip creators with their personalized links where they can tag products with their social media posts, and make it...


  • Gurgaon, India Publicis Groupe Full time

    “Publicis Groupe is looking for great talent in Account Management, Creative and Planning, to be a part of our 28 member team, to deliver best-in-class digital solutions for one of the biggest FMCG businesses in the country. Be a part of this team that collaborates very closely, to do impactful work in the digital space for some of the best brands in the...


  • Gurgaon, India DriveSec Technologies Full time

    Company DescriptionDriveSec Technologies is a leading organization that empowers and enables companies to drive security and enhance workplace, infrastructure, and technological security processes. Our mission is to bridge the gap between technical teams and business teams, fostering a shift-left culture and mindset for secure growth. We prioritize a...


  • Gurgaon, India Sunkind Energy Full time

    SEO and Performance Marketing ProfessionalLocation: GurugramJob Description:We are looking for an experienced SEO and Performance Marketing Professional with expertise in optimizing websites for search engines, managing performance marketing campaigns, and creating engaging content. The ideal candidate should have a deep understanding of SEO best practices,...


  • gurgaon, India Whizz HR Full time

    On a look out for out for a Digital Marketing Director to work with an award winning brand at GurugramWhat will you be doing?Responsible for overall development and execution of strategies to acquire new customers through various digital channels such organic (SEO + ASO), paid, affiliate and re-engagement campaign (digital and assisted)Collaborate with...


  • Gurgaon, India Axtria - Ingenious Insights Full time

    About the jobWe seek a dynamic Marketing Automation Manager to join our Marketing team. You will play a pivotal role in optimizing and leveraging our SalesForce and HubSpot platforms, enabling data-driven decision-making and enhancing our sales and marketing efforts.Working closely with our Demand Center and Sales Operations teams, you will be responsible...

  • Campaign Ideation

    2 weeks ago


    Gurgaon, Haryana, India Law For Aid And Welfare Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Campaign narrative ideation for the upcoming Lok Sabha elections2. Election campaign-related legal permissions3. Content writing, using law to spin electoral strategies > Only those candidates can apply who: 1. are available for full time (in-office) internship 2. can start...


  • Gurgaon, India Clearstate Pte. Ltd Full time

    **Introduction**: The Economist Intelligence Unit (EIU) is the world leader in global business intelligence. It is the business-to-business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, the EIU helps executives make better business decisions by providing timely, reliable and...


  • Gurgaon, Haryana, India Marketing With HMA Full time

    About the internship:Selected intern's day-to-day responsibilities include: - Manage the social media editorial calendars- Create high-engagement social media content that reflects our brand's voice- Schedule content on social platforms using tools- Engage online community and resolve their questions and concerns- Partner with designers and video editors to...