Content Researcher

2 days ago


Hyderabad, India GroX Digital Marketing Pvt Ltd Full time

Company Description

"TeluguTalks with LK" is a growing YouTube podcast featuring founders, entrepreneurs and business-builders who share their journeys. We're hiring a hybrid content and growth professional who researches, scripts and localizes episodes in Telugu & English, and drives brand promotion and audience growth across YouTube and social channels. This is a hands-on role for someone who loves storytelling, understands founder journeys, and can convert great conversations into engaged audiences and brand opportunities.

Core Job Role

  • End-to-end episode content creation: research → script/storyboard → show notes (Telugu + English).
  • Translate/localize tone and messaging between Telugu and English while keeping cultural nuance.
  • Design episode promotion plans and run brand growth campaigns (organic + paid) to increase views, subscribers, and engagement.
  • Build long-term brand presence for "TeluguTalks with LK" — partnerships, creator collabs, and community engagement.

Key responsibilities

Research & Script

  • Deep-dive research on guests, industries, startups, products and market contexts ahead of each episode.
  • Create structured episode outlines, Teaser scripts, Pre-interview question lists, and final episode scripts in both Telugu and English.
  • Write YouTube descriptions, timestamps, LinkedIn post copy, Instagram carousel captions, and short-form scripts (shorts/Reels/TikToks) bilingual.
  • Prepare concise one-page guest briefs for the host (key facts, hooks, anecdotes, sensitive topics).
  • Ensure factual accuracy, check names/titles/metrics and add credible context & storytelling beats.
  • Work with host & editors to revise scripts and adapt on-the-fly during recordings.

Brand Promotion & Marketing

  • Develop go-to-market promotional calendar for each episode: shorts, clips, quotes, audiograms, reels, and community posts.
  • Create and execute paid + organic campaigns to drive new subscribers and targeted views. Monitor CAC, CPM, CPL where relevant.
  • Manage channel brand assets: thumbnails guidance, episode banners, copy templates, CTAs.
  • Identify and pitch cross-promotion partnerships (podcasts, newsletters, creators, business communities).
  • Grow community engagement — comments, replies, Telegram/WhatsApp/Discord community management strategies.
  • Track performance metrics, run A/B tests (titles/thumbnails/shorts formats), and present learnings weekly
    .

Required skills & experience

  • 2+ years in content research, scriptwriting, or journalism OR 3+ years in performance marketing/brand growth with strong content skills. (Combination applicants welcome.)
  • Native/near-native proficiency in Telugu and English — able to write polished scripts and marketing copy in both.
  • Strong storytelling instincts: structure, hook, conflict, payoff.
  • Hands-on experience creating social video promotion packages (shorts, reels, audiograms).
  • Familiarity with YouTube ecosystem: metadata, thumbnails, tags, watch time optimization, shorts strategy.
  • Experience running paid campaigns on YouTube, Meta or X preferred.
  • Good research skills: find data, verify facts, synthesize info into concise briefs.
  • Comfortable with analytics: YouTube Studio, Google Analytics, and basic Excel/Sheets reporting.
  • Proactive, deadline-driven, collaborative — able to work with host, editors, and designers.

Culture fit & soft skills

  • Empathetic interviewer mindset — respects guest stories.
  • Fast writer & editor — can turn research into publishable script quickly.
  • Data-informed creativity — tests ideas and iterates.
  • Team player — comfortable taking feedback and owning outcomes.

Compensation & type

  • Competitive salary (dependent on experience) + performance incentives

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