Regional BDM

Job description

Responsible for the business development and growth of the Industrial Flooring segment business in the region.
Work with PSM in implementation of segment strategies, growth drivers and implementation of all marketing initiatives to achieve sales growth & margins YoY.ResponsibilitiesAssist in developing Business development plan/strategies by market sectors to implement with PSM & also product group wise to achieve segment sales contribution & margin growth on YOY.
Estimating market sector wise potential with support from region wise RSM & various resources like project data base, clients, publications, specification team etc. for annual segment sales target of country.
Work closely with set of Key Accounts and develop them though complete analysis of their preferred consultants, contractors, applicators. Gather thorough information on brown field and green field projects of each account. Prepare key account plan to implement business strategy to maximize business conversion through individual key account.
Identify need of new products and product modification in terms of clear business objectives, and aid to raise Technical Service Requests for developing / modifying products to support PSM for launching products in respective region of operation.
Implement post-launch actions for the key strategic initiatives agreed.
Organize Product training to sales & associate teams in respective region to increase their technical selling skills, in conjunction with the National BDM & PSM
Branding & Product promotion through seminars, presentations, exhibitions etc.
Propose & coordinate product external testing as per customer demands in application jobs, where there are demands for testing for site related executions for the client.
Analysing competitors strategies to plan counter strategies in terms of business promotion & products, along with the PSM
Providing inputs to PSM on Improving packaging vs Competition, or regarding any recurring damages to packing of products. Providing inputs on competitor products information Tracking Competitor activities and generating market intelligence reports to PSM & GM marketing
Collect and update region - wise case studies, job reference & testimonials
Identifying gaps in terms of segment selling and strengthening specification selling
Assisting PSM & GM Marketing in writing technical papers for civil engineering journals
Preparation and submission of monthly reports casing JD & KPI to PSM
Evaluate, analyse new product sales performance to assess effectiveness of product/programs introduced.
Support regional teams for acquisition of applicators, business development activities and co-ordinate for training and skills developmentSkills requiredEducational requirementsJob role notesKey Working Relationships:
Internal
With PSMs, BDM, GM (CS) and Distribution, RSMs, QC, Technical Development team
With all other functional departments such as Operations / supply chain / purchase / Sales / HR / Tax dept.
External
Consultants, Clients, Associates, and architects, testing agencies, Engg colleges and universities.
Vendors like packaging, print media etc.

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