Viral Internet Brands | Senior Shopify Front-End Developer | india

6 days ago

Delhi, India Viral Internet Brands Full time
Job Advertisement: Senior Shopify Front-End DeveloperCompany:

Viral Internet BrandsLocation:

Bangalore, IndiaPosition:

Senior Shopify Front-End DeveloperType:

Full-Time

About Us:Viral Internet Brands is a globally recognized e-commerce company managing a portfolio of high-growth online brands. We are dedicated to delivering exceptional shopping experiences through innovation, user-centric design, and cutting-edge technology. Join our Bangalore team and play a key role in shaping the future of e-commerce

Role OverviewWe are seeking a

Senior Shopify Front-End Developer

with a strong foundation in

UI/UX design principles

and Shopify development. In this role, you will ensure that our Shopify stores are visually stunning, intuitive, and optimized for performance. You will collaborate with SEO, Paid Social, Amazon specialists, and offshore teams to create user-centered e-commerce experiences that drive engagement and conversion.

Key Responsibilities1. Shopify Store Development:Lead the design and development of custom Shopify themes, ensuring responsiveness and a mobile-first approach.Implement advanced

Shopify Liquid

customizations with a focus on scalability and maintainability.Work with designers to translate Figma/Sketch prototypes into pixel-perfect, user-friendly front-end interfaces.2. UI/UX-Centric Development:Apply

UX design principles

to create intuitive navigation, optimized product pages, and seamless checkout experiences.Collaborate with the design team to enhance visual hierarchy, typography, and color schemes for improved user engagement.Use data-driven insights (from tools like

Hotjar

or

Google Analytics ) to refine and enhance the user experience.3. Optimization & Performance:Conduct regular audits with tools like

Google Lighthouse

and

GTmetrix

to identify and resolve performance bottlenecks.Implement Core Web Vitals best practices, such as lazy loading, code minification, and efficient asset delivery.Collaborate with SEO specialists to optimize page structures, metadata, and schema for search engines.4. Tracking & Data Integration:Work with the Paid Social Specialist to integrate and maintain tracking tools like

Facebook Pixel

and

TikTok Pixel.Configure enhanced e-commerce tracking in

Google Tag Manager (GTM)

and

GA4

to capture user behavior and conversion metrics.Implement robust data layers to ensure accurate event tracking across all customer touchpoints.5. Checkout Customization & API Integrations:Use

Shopify APIs

(Checkout API, Admin API, and Storefront API) to build customized checkout solutions, such as upsells and cross-sells.Integrate third-party apps, payment gateways, and CRM tools to enhance functionality.Develop dynamic server-side functionalities using

Shopify Functions

to streamline the checkout process.6. Collaboration with Specialists & Teams:Work with the

SEO Specialist

to implement SEO-friendly front-end structures.Partner with the

Amazon Specialist

to sync product listings and order tracking between Shopify and Amazon.Collaborate with offshore teams to align development projects with global business goals and timelines.7. Innovation & Leadership:Stay up-to-date with Shopify updates, design trends, and emerging technologies.Propose and implement innovative features to improve user engagement and conversion rates.Provide mentorship and guidance to junior developers, fostering a collaborative, growth-focused environment.

QualificationsMust-Have Skills:5+ years

of front-end development experience, with at least

3 years specializing in Shopify.Strong understanding of

UI/UX principles

and experience applying them to e-commerce design.Proficiency in

Shopify Liquid ,

HTML5 ,

CSS3 , and

JavaScript (ES6+).Experience with performance optimization tools like

Google Lighthouse

and tracking implementation using

GTM

and

GA4.Proven track record of building high-performing Shopify stores with a focus on user experience and accessibility.Preferred Skills:Familiarity with headless Shopify setups using frameworks like

Next.js

or

Gatsby.Knowledge of A/B testing methodologies and user behavior analysis tools like

Hotjar

or

FullStory.Experience working with cross-functional teams, including SEO and paid social specialists.Expertise in Shopify Plus features, including checkout customizations and advanced APIs.

What We Offer:Competitive salary with performance-based bonuses.Opportunities to collaborate with global teams and experts in e-commerce.A dynamic, fast-paced work environment that values innovation.Flexible working hours and hybrid/remote work options.Continuous professional development and growth opportunities.

Join Viral Internet Brands and help redefine the future of digital retail with cutting-edge design and technology

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