B2C Digital Marketing Manager

2 weeks ago

Mohali, India Click Labs Full time

Lead B2C marketing for our product Spark Studios edtech programs in India and UAE, plus UAE-based beauty brands. Drive cross-market digital campaigns, brand building, and user acquisition remotely from Chandigarh.

Key Responsibilities:

  • Plan and execute marketing strategies tailored for India (Spark Studio), UAE (Spark Studio + beauty).
  • Manage digital campaigns: social media, paid ads, influencer outreach.
  • Develop content and engage online communities for both sectors.
  • Track performance metrics, optimize ROI using analytics tools.
  • Collaborate with cross-border teams and vendors for smooth execution.

Requirements

Requirements:

  • 2+ years B2C marketing, ideally in Edtech and/or beauty sectors.
  • Strong knowledge of India and UAE markets and consumer behaviour.
  • Skilled in digital marketing, content creation, and analytics.
  • Excellent communication; Hindi/Arabic a plus.
  • Self-driven, organized, and able to work remotely with multi-market teams.

Success Metrics:

  • Increased Spark Studio enrolments (India & UAE).
  • Higher conversions and sales for UAE beauty brands.
  • Strong brand growth and marketing ROI.

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