Maketing Associate

4 weeks ago

Delhi, India Grow Your Staff Full time
Grow Your Staff is looking for a Marketing Associate. This is a full-time remote position.
Experience required : 2-3 years of experience
Location : Remote
Time - 1:00 pm- 10:00 pm
Salary - 4-6 LPA
About
Grow Your Staff was founded in 2017. We help companies build talented offshore teams in India. Currently, we have 150+ employees working with us. We specialize in hiring talents from multiple industries and cater to clients from 18 different industries.
Role Overview:
As a Marketing/Business Development Associate, you will be instrumental in driving client acquisition and business growth. Leveraging Account-Based Marketing (ABM) strategies and advanced digital tools, your focus will be on outreach and inbound lead generation through LinkedIn, email marketing, Sales Navigator, and social media. You will also play a critical role in creating compelling content to attract and engage potential clients.
Responsibilities
Design and execute impactful marketing outreach campaigns across email, LinkedIn, and social media platforms.
Utilize LinkedIn Sales Navigator for targeted prospecting and lead generation.
Write persuasive cold email content, LinkedIn messages, and social media posts tailored to different client segments.
Develop and implement ABM strategies to engage high-value accounts.
Customize marketing materials and outreach tactics based on account-specific insights.
Identify potential clients through thorough research and data analysis.
Nurture leads through personalized follow-ups and effective communication.
Conduct A/B testing on subject lines, email content, and audience segmentation to maximize engagement.
Prepare and share weekly reports to assess outreach performance and inform decision-making.
Qualifications
Hold a Bachelor's degree in any discipline.
Demonstrate excellent communication skills and a high level of proficiency in English.
Show familiarity with writing effective cold call scripts and email/Sales pitches.
Exhibit expertise in utilizing LinkedIn, twitter and email marketing platforms
Display a proactive attitude towards learning diverse tools for lead generation through cold calling and email marketing.
Preferably, possess 2+ years of outreach experience, with a focus on cold calling and lead generation, although newcomers with proven abilities are encouraged to apply.

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