Marketing Co-ordinator

4 weeks ago

kochi, India PMAC-MACHINES PVT LTD Full time

Job Title: Marketing Coordinator

Job Overview:

As a Marketing Coordinator at P-MAC MACHINES PVT LTD, you will play a crucial role in driving marketing activities, focusing on lead generation and campaign coordination. Working closely with the digital marketing team, your responsibilities will include preparing content, conducting tele-calling to generate leads, and ensuring the smooth execution of various marketing campaigns.

Responsibilities:

  • Lead Generation Coordination:
  • Collaborate with the digital marketing team to define and refine target customer profiles.
  • Assist in the development and execution of strategies to generate high-quality leads.
  • Regularly communicate with the digital marketing team to optimize lead generation efforts.
  • Content Preparation:
  • Create and organize content buckets to support digital marketing initiatives.
  • Ensure that content aligns with the overall marketing strategy and effectively communicates key messages.
  • Collaborate with the content team to maintain a consistent brand voice and message.
  • Tele-calling and Lead Generation:
  • Conduct telecalling campaigns to generate leads and gather relevant information.
  • Effectively communicate the value proposition of our machine tools to potential customers.
  • Document and organize lead information for further follow-up.
  • Campaign Coordination:
  • Work closely with the marketing team to coordinate various marketing campaigns.
  • Ensure all elements of campaigns are executed on time and within budget.
  • Provide support in analyzing campaign performance and generating reports.

Skills and Qualifications:

  • Communication Skills:
  • Excellent verbal and written communication skills.
  • Ability to articulate the value proposition of machine tools convincingly.
  • Organizational Skills:
  • Strong organizational skills with attention to detail.
  • Ability to manage multiple tasks and deadlines simultaneously.
  • Digital Marketing Knowledge:
  • Basic understanding of digital marketing concepts and tools.
  • Ability to collaborate with the digital marketing team to optimize lead generation efforts.
  • Telecalling Skills:
  • Experience in telecalling and lead generation.
  • Comfortable engaging with potential customers over the phone.
  • Team Collaboration:
  • Ability to work effectively in a team environment.
  • Collaborate with cross-functional teams to achieve marketing goals.
  • Problem-Solving Skills:
  • Proactive in identifying challenges and proposing solutions.
  • Adaptability and flexibility to navigate changing priorities.

Education and Experience:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Prior experience in marketing coordination, lead generation, or a related role is a plus.

This job description outlines the key responsibilities, skills, and qualifications for a Marketing Coordinator position that aligns with the activities you've specified for your machine tool sales firm. Adjustments can be made based on specific preferences and requirements of your company.

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