Manager - Performance Marketing(Programmatic)
1 week ago
Team: Programmatic
Role: Manager – Programmatic
Job Responsibilities
Set up, traffic & manage campaigns via CM360.
End to end campaign management, integrations, tagging for measurement & attribution.
Manage pacing and evaluate KPI delivery, identify & implement optimizations, proactively make recommendations & provide campaign insights and evaluating at detailed levels including geographic areas, audiences and content.
Evaluate and deliver actionable audience insights and optimization-based insights per the cadence needed to enhance campaign strategy/goals.
Understand how to manage different kinds of goals and requirements (awareness, cost per action (CPA), viewability, brand safety).
Understand how holistic Ad Serving fits within media plans/objectives to develop/execute successful strategies.
Day-to-Day
Daily check of all the accounts - as the first activity of the day.
Creative Briefing / Creative Requirements for any current or new campaigns.
Set the goals and point of action sheets for the monthly planning of each account. This includes tracking the spends vs ROAS for the coming month and budget splits.
Being the person to review all setup campaigns and be intuitive on whether it should be improved with something or run.
Qualifications -
Minimum 5+ years of hands-on experience with CM360 (DV360 experience is a plus)
Experience with campaign management in a fast-paced environment.
Willingness to quickly learn new tools and programs.
Ability to work in a team environment as well as individually.
Strong written and verbal communication skills with all levels of internal stakeholders and external client partners
Data-driven and analytical with a strong attention to detail.
Ability to sustain timeline management and campaign deliverables.
About Havas
Founded in 1835 in Paris, Havas is one of the world’s largest global communications networks, with more than 22,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model through its 70+ Havas Villages around the world, covering all communication activities. The teams of the three business units, Havas Creative Network, Havas Media Network and Havas Health & You, work together with agility and in perfect synergy to offer tailor-made, innovative solutions to clients that support them in their positive transformation. Havas is committed to building a diverse culture where everybody feels they belong and can be themselves and thrive. Havas integrated into Vivendi, a global leader in media, entertainment, and communications, in December 2017. Further information about Havas is available at .
About Havas India
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates.
As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
For more information, visit and follow Havas India on social media.
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