Programmatic-Analyst
4 weeks ago
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together.
2 to 5 years of experience in managing programmatic campaigns
experience using DSPs to build and optimize campaigns across various inventory. Preferred experience with Google platforms
troubleshooting skills and strong attention to detail
knowledge of digital marketing: display, video, social and marketing analytics
technical and analytical aptitude, with a curiosity for testing and innovation
Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Implement and manage day-to-day programmatic buys in DSPs in a self-service manner. Includes, but not limited to, setting bid strategies and performance monitoring.
Deliver actionable audience and optimization-based insights at agreed-upon cadence.
Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals
Understand performance objectives and KPIs to develop successful optimization recommendations. Proactively learn advanced trading and optimization techniques across all preferred platforms. Strictly adhere to agreed quality and delivery timelines
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Programmatic Analyst
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