Performance Marketing Analyst

3 days ago

vadodara, India Zensciences Full time

Job Description:


We are looking for a Performance Marketing Analyst to run PPC campaigns and monitor paid search budgets. You should be well-versed in the principles of Search Engine Marketing (SEM) and Social Media Marketing (SMM). You Should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment(ROI.)


Responsibilities:

● Participate in forming effective performance marketing strategies.

● Launch, implement, strategise Paid campaigns across platforms

● Oversee accounts on the search and social media platforms (e.g. Google Ads, Bing, , Facebook).

● Be involved in keyword selection and audience targeting.

● Monitor budget and adjust bids to gain better ROI.

● Track KPIs to assess performance and pinpoint issues.

● Produce reports for management (e.g. dashboards).

● Write attractive and concise copy for adverts.

● Suggest and develop new campaigns across multiple channels.

● Find ways to reduce the risk of click fraud.

● Keep abreast of PPC and SEM trends.


Requirements:

● Minimum 2 years of experience as a PPC Specialist.

● Preferred experience in B2B.

● Experience in data analysis and reporting.

● Knowledge of SMM and digital marketing concepts.

● Familiarity with multiple platforms (e.g. Ads, Bing, , Facebook) is preferred.

● Working knowledge of analytics tools.

● Proficient in MS Office (particularly Excel).

● Good communication skills.

● Analytical thinking with strong math skills.

● Google Ads certification is a plus.

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