Senior Marketing Automation Analyst

3 weeks ago

hyderabad, India CyberArk Full time

Senior Marketing Automation Analyst  

About CyberArk:  

CyberArk is the global leader in privileged access management, a critical layer of IT security to protect data, infrastructure and assets across the enterprise, in the cloud and throughout the DevOps pipeline. CyberArk delivers the industry’s most complete solution to reduce risk created by privileged credentials and secrets. The company is trusted by the world’s leading organizations, including more than percent of the Fortune , to protect against external attackers and malicious insiders. 

The Role:  

CyberArk is looking for a passionate Marketing Automation Sr. Analyst to join our global team. Leveraging your campaign execution and marketing automation expertise, you will become a key part of our center of excellence group. You will have a hands-on role in executing a variety of marketing requests using Marketo. You will work in collaboration with the Marketing team to gather requirements and translate campaigns goals into technical execution. The ideal candidate will combine their strategic and technical skills to drive results using marketing automation. This role aligns to a designated region and will need to accommodate rotation shifts.

What you do:  

Work with the Marketing team to build best-in-class performing Marketo programs (Email, Event, Nurture) that create quality demand efficiently, at scale. Responsible for creating and partnering with Marketing team members to work on: email builds/sends, landing pages, dynamic content, list imports, database management, and multi-tool orchestration  Create campaigns to support nurture, scoring, event promotion, and data management  Plan and perform A/B testing within marketing automation platform to improve results  Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems  Support the Marketing team with the planning and execution of strategic marketing automation projects like segmentation, deliverability, email performance reporting, and opt-in database growth  Ability to work cross-departmentally to obtain critical information and satisfy internal stakeholders. Excellent communication and desire to improve processes. 

Experience:  

+ years of experience in BB Marketing or Sales Operations  + years of experience in marketing automation; must be proficient in Marketo (Marketo Certification preferred), CRM (Salesforce preferred), and related platform integrations (i.e. Drift, Sense, On)  Demonstrated experience in marketing automation and inbound/outbound best practices  Have a clear understanding of the following areas: the framework of campaigns, lead routing, and data management between sales and marketing systems  Technical aptitude: Have worked with highly complex processes and a large MarTech stack; ability to understand technologies and how to leverage them to achieve desired results  Cross-functional team player  You are data-driven and a continual learner.  Experience in BB Enterprise SaaS marketing is a plus  Intermediate proficiency in multichannel digital marketing and its interdependence with marketing automation.  Expert proficiency in marketing automation and CRM: strategies, tactics, best practices, project management and results  Excellent independent project management and self-starter skills and experience working in and communicating in a cross-functional matrixed organization.  Bachelor’s degree, preferably in marketing, communications, or journalism preferred 

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