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Associate Content Strategist
3 months ago
NEWJ (New Emerging World of Journalism Limited) is one of India’s fastest growing media-tech companies, founded by Shalabh Upadhyay and Kunal Chaudhary and backed by Jio Platforms Limited. It is a video-only, mobile-first publisher focused on creating and producing high impact video content for the smartphone obsessed young Indian.
Founded in 2018, the company’s mission is to tell stories that matter to India’s masses and remains committed to helping build a ‘Digital Bharat’ as well as grow the country’s Digital Knowledge Economy through impactful and India-centric storytelling. An important part of the mission is to reduce the urban-rural divide in India’s new media space by leveraging data and tech to serve one of the largest and fastest growing news markets in the world.
As a “social-first” publisher, NEWJ incorporates stories of all genres under an umbrella platform and is present in thirteen languages namely Hindi, English, Tamil, Bengali, Marathi, Gujarati, Telugu, Kannada, Punjabi, Odia, Assamese, Urdu, and Malayalam. From politics (NEWJ Rajneeti) and entertainment (Filmy) to sports (Game On) and informative and explainer stories (Desified), NEWJ covers it all.
NEWJ aims to scale up its capabilities in visual storytelling with a focus on #BharatFirst and has aggregated over 16.9 billion views since inception reaching an audience of tens of millions across a dozen social media and OTT platforms. It offers its partners and clients 9 times higher engagement rate and 5.5 times higher view to audience ratio compared to average industry standards As many as 850 video stories produced by the ‘NEWJRoom’ have recorded over a million views each.
NEWJ was ranked 35th amongst the top 50 Global Digital Media Companies by Tubular Labs Ltd
Position Overview: We are looking for a strategic and innovative Associate Content Strategist to join our team. The ideal candidate will have extensive experience in social media and content production, with a talent for creating and managing effective content strategies that drive engagement and achieve business goals. This role requires a mix of creative thinking, analytical skills, and a deep understanding of social media platforms and trends.
Key Responsibilities:
- Develop and implement comprehensive content strategies that align with business objectives and marketing goals.
- Oversee the creation and distribution of content across various channels social media platforms
- Conduct thorough research to understand target audiences, market trends, and competitive landscape to inform content strategies.
- Produce high-quality, engaging, and SEO-friendly content that drives traffic and engagement.
- Manage the content calendar, ensuring timely production and publication of content.
- Help with content production by assisting in direction editing and end to end production requirements
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Content Strategist, Content Manager, or similar role.
- Strong understanding of social media platforms, including Facebook, Instagram & Twitter.
- Excellent writing, editing, and storytelling skills, with a keen eye for detail.
- Proficiency with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
- Strong project management skills, with the ability to handle multiple projects and meet deadlines.
- Creative thinker with a strategic mindset and a strong visual aesthetic.
- Excellent communication and interpersonal skills.
- Ability to work both independently and collaboratively in a fast-paced environment.
Preferred Skills:
- Knowledge of SEO best practices for content creation and distribution.
- Knowledge of content production.
- Experience with influencer marketing and content partnerships.
- Familiarity with paid social media advertising and campaign management.
- Basic photography and videography skills are a plus.
If you are a strategic thinker with a passion for content creation and social media, and are looking for an exciting opportunity to grow your career, we would love to hear from you. Apply today and join our team in shaping the future of our content strategy