Digital marketing

1 week ago

Bengaluru, India NeoLacta Lifesciences Pvt. Ltd. Full time

Designation : Digital Marketing, Community & SEO LeadNotice Period - ImmediatelyMode - Work from OfficeSalary - Best in the IndustryAbout Company:Neolacta Lifesciences is a pioneering biotechnology company improving infant health throughboth human milk–derived products and other innovative therapiesShape the digital face of an infant health-focused brand that blends awareness, credibility, andcommunity engagement in equal measure and across multiple platformsWhy us?Three reasons1. The first and only of its kind company in India and Asia and one of only three inthe world2. A multi-faceted role3. High degree of autonomy in decision making and executionRole OverviewLead organic growth, community building, and SEO visibility across Linked In, Pinterest, and Indian-first apps (Share Chat, Moj, Josh, Koo)Target audience: Neonatologists, parents, Lactation Consultants,Blend thinking with hands-on execution managing communities and optimizing web presenceKey ResponsibilitiesCommunity & Content GrowthBuild and manage active online communities across multiple platformsPartnership with existing parenting communities: Work with Baby Chakra, Momspresso, The Baby Destination, and regional Facebook groups for cross-posting donation stories. Manage tie-ups for guest blogs, reels etcDevelop organic, content-led strategies posts, videos, carousels, regional contentEngage directly with HCPs, influencers, and niche audiences to enhance credibilityWebsite Management & SEOOversee website content updates for accuracy and SEO alignmentCollaborate with developers and designers for UX and content improvementsAnalytics & InsightsMeasure digital performance across social and web platformsUse analytics tools to refine content, community, and SEO strategiesMust-Have SkillsExperience in organic marketing, community management, SEO and in email or Whatsapp campaignsPrior experience in either B2 B or B2 CHands-on use of Linked In, Pinterest, and Indian-first platforms (Share Chat, Moj etc)Familiarity with Word Press, Google Analytics, and SEO toolsStrong ability to create engaging, multi-format contentAnalytical and creative approach to digital engagementDonts This Role is NOT ForMarketers focused only on paid ads or short-term resultsCandidates limited to FB/InstagramIndividuals who have managed agencies rather than individual tasks

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