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Brand Marketing Executive
4 weeks ago
Key Responsibilities:
Oversee end-to-end customer lifecycle marketing for India and international markets.
Define and configure event structures for marketing automation tools.
Optimize targeting, communication, and channels.
Analyze data to propose new customer segments.
Execute campaigns via push, mail, WhatsApp, and SMS.
Extract and analyze customer data using SQL.
Track loyalty and campaign metrics.
Collaborate with external vendors and agencies.
Qualifications:
0-1 year in retention marketing.
Experience with tools like MoEngage, Gamooga, or Clevertap.
Bachelor’s or Master’s in Engineering, Computer Applications, or Marketing.
Strong SQL skills (mandatory), Python knowledge (preferred).
Superior analytical skills and attention to detail.
Tier 1 engineering college graduate.
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