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Sr. Technical Email Developer

3 months ago

bangalore, India Resideo Full time

As the Senior Technical Email Developer, you will be responsible for helping to build effective data-driven email marketing processes and execution of campaigns in support of the company’s digital initiatives leading the successful growth of First Alert, Honeywell Home and Resideo brands into innovative industry leading, “Customer First” connected home IoT products and services solutions.

The Senior Technical Email Developer will report to the Digital CRM Sr. Manager and support the broader Marketing and Engineering teams to provide technical excellence in data mapping and integrations to support leads generation and targeted audience segmentation in a robust platform stack. Additionally, this role will support effective execution for an assigned set of email campaigns and programs. The role is accountable for end-to-end development of assigned forms development and fields integrations, email domains set up and authentications, email campaigns, workflows, audience targeting and segmentation, version testing and reporting and more. Collaboration with the entire broader Marketing team and leaders on the Brand Marketing, Customer Experience, and Analytics teams will be required to ensure effective implementation of assigned email marketing campaigns. :

Job Duties:

Responsible for executing the technical production of demand generation strategies to drive increased database growth, audience segmentation, lead scoring and data-based A/B testing.  Lead implementation of new domains and sub-domains including SPF, DKIM and authentication  Ability to work closely with the Engineering team to hard code email deployment needs in other technical platforms within the stack  Develop optimized content for mobile responsive cross-channel marketing campaigns using HTML, CSS, JavaScript or other technologies within Marketo Engage, Salesforce and our Adobe suite of platforms Develop solutions that maximize efficiency and performance powered by automation, dynamic content, and segmentation Master complex workflows to pull in audience segmentation and suppressions, versions and deployment throttling for a variety of brands and global regions Communicate with team and business owners in providing tests, completing revisions and scheduling deployments within designated SLA  Accountable for resolving campaign issues, proposing solutions and escalating to the appropriate person to the point of resolution Ability to pull and interpret analytics to drive results-based initiatives  Owns special projects from start to completion, with little supervision or oversight Collaborate with other parts of the business including Marketing, Analytics, and Social to share progress, learnings and best practices. 


YOU MUST HAVE:

Bachelor’s Degree  5+ years industry experience Expert proficiency in front-end development with strong knowledge of hand-coding HTML and CSS; other scripting languages a bonus Experience testing in multiple email clients, browsers, and devices Solid track record of building large-scale, complex B2C and B2B email campaigns from integrated CRM systems. Adobe (Marketo & Campaign) platform experience a plus Understanding of relational database fundamentals and related technology query tools In-app messaging and SMS development experience helpful
 

WE VALUE:

Ability to work effectively within a team in a fast-paced and ever-changing environment from project initiation through testing and delivery Ability to prioritize and organize multiple projects and deadlines with minimal oversight Strong sense of ownership and entrepreneurial spirit Relentlessly high standards and high attention to detail Ability to build effective working relationships with others inside and outside of the organization Strong analytical and data interpretation skills

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