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Email Marketing Specialist

2 months ago

bangalore, India Adecco Full time
Job Position – Email and SEO Marketing Manager- E-commerce
Job Short Description – Job opening for a Email & SEO marketing manager role for one of client having global presence in the tire industry, designing and manufacturing a full portfolio of tire brands and distributing them to retailers worldwide.
Industry Type – Tire / Tyre Industry
Job Location – Bangalore
No. of position – 1
Qualification – MBA
Salary – 18 LPA.
Mini Experience – 4 years
Max experience – 9 years
Paragraph about the company – Our client is one of the global leaders in the tire industry, designing and manufacturing a full portfolio of tire brands and distributing them to retailers worldwide.
About the candidate – An ideal candidate should be a graduate with 4+ years of experience in Email & SEO marketing along with content writing in a DTC e-commerce space. Candidate should have proficiency with email/SMS market platforms & best practices. International exposure is must.
Note- US shift hours 4PM to 1AM (IST)
Key Competencies –
Develop and execute an integrated content strategy, creating coordinated blogs and emails that drive engagement and purchases
Manage Email & SMS channels end to end including strategy development, campaign execution, and performance reporting to drive revenue, engagement, and retention
Build Emails/SMS including concept, copywriting, graphics, proofing, segmentation, and sending
Continuously refine strategies through A/B testing and weekly analysis
Manage SEO channel end to end including strategy development, content execution, and performance reporting to improve search ranking and drive site traffic
Build and optimize product and landing pages in Shopify to support marketing campaigns
Address technical SEO issues such as site speed, mobile optimization, crawl errors, and site architecture to enhance search engine indexing.