Campaign Management

22 hours ago

Mumbai, India NPCI International Payments Limited (NIPL) Full time
Job Responsibilities:
Define and strategize priorities to formulate and implement marketing initiatives specific to each product, aligned with the scope, vision and long-term strategy of NIPL.
Design and plan marketing campaigns in international markets with a focus on tourist hotspots, airports and border entry points.
Carryout financial planning/ROI for each campaign and monitor utilization of budget.
Seamless execution and delivery of campaign deliverables.
Brand and marketing execution plan for running the campaigns/advertising.
Liaise with Business development team for driving product visibility and penetration through marketing and relationship management for NIPL products and services.
Formulate the branding and marketing strategy for all products of NIPL, targeting channel partners, merchants and end consumers; design, plan and oversee execution of effective marketing campaigns within assigned budget for NIPL and its products and services.
Lead and manage the development of initiatives to drive product activations through targeted marketing campaigns.
Drive end-to-end marketing campaigns and work with external agencies for collateral creation.
End-to-end ownership of processes and documentation related to marketing campaigns, advertising, and promotions.
Adherence to brand guidelines, policies, and advertising standards.
Regular updates to stakeholders regarding campaign efficacy and insights along with plans for improvisation.
Ensure audit compliance for all marketing activities and not just limited to maintaining databases and records.
Ensure timely delivery of ongoing campaigns to continuously re-enforce the usage of UPI/RuPay product and services.
Receive customer feedback and generate ideas to increase customer engagement.
Collaborate with members in marketing, product, sales, and other departments to maintain consistent style and branding guidelines.
Evaluate campaign performance metrics and adjust strategy.
Compliance to Marketing governance and standards.
Skills & Qualifications:
10-12 years of work experience in Marketing. (Online, Offline, OOH, BTL)
MBA from a reputed college
5+ years of experience with design software, including Illustrator, InDesign, Photoshop, Dreamweaver, Video Editing tools
Proven experience in Campaigns management, stakeholder management, and P&L Management
Good knowledge of Payments domain, Payments Technology, Products, Operations, Risk & Other related functions
Top-notch verbal & written communication skills

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