Campaign Management

1 day ago

Mumbai, India NPCI International Payments Limited (NIPL) Full time

Job Responsibilities:

  • Define and strategize priorities to formulate and implement marketing initiatives specific to each product, aligned with the scope, vision and long-term strategy of NIPL.
  • Design and plan marketing campaigns in international markets with a focus on tourist hotspots, airports and border entry points.
  • Carryout financial planning/ROI for each campaign and monitor utilization of budget.
  • Seamless execution and delivery of campaign deliverables.
  • Brand and marketing execution plan for running the campaigns/advertising.
  • Liaise with Business development team for driving product visibility and penetration through marketing and relationship management for NIPL products and services.
  • Formulate the branding and marketing strategy for all products of NIPL, targeting channel partners, merchants and end consumers; design, plan and oversee execution of effective marketing campaigns within assigned budget for NIPL and its products and services.
  • Lead and manage the development of initiatives to drive product activations through targeted marketing campaigns.
  • Drive end-to-end marketing campaigns and work with external agencies for collateral creation.
  • End-to-end ownership of processes and documentation related to marketing campaigns, advertising, and promotions.
  • Adherence to brand guidelines, policies, and advertising standards.
  • Regular updates to stakeholders regarding campaign efficacy and insights along with plans for improvisation.
  • Ensure audit compliance for all marketing activities and not just limited to maintaining databases and records.
  • Ensure timely delivery of ongoing campaigns to continuously re-enforce the usage of UPI/RuPay product and services.
  • Receive customer feedback and generate ideas to increase customer engagement.
  • Collaborate with members in marketing, product, sales, and other departments to maintain consistent style and branding guidelines.
  • Evaluate campaign performance metrics and adjust strategy.
  • Compliance to Marketing governance and standards.


Skills & Qualifications:

  • 10-12 years of work experience in Marketing. (Online, Offline, OOH, BTL)
  • MBA from a reputed college
  • 5+ years of experience with design software, including Illustrator, InDesign, Photoshop, Dreamweaver, Video Editing tools
  • Proven experience in Campaigns management, stakeholder management, and P&L Management
  • Good knowledge of Payments domain, Payments Technology, Products, Operations, Risk & Other related functions
  • Top-notch verbal & written communication skills

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