Demand Generation Manager

4 weeks ago

bangalore, India illumine Full time
Company Description
illumine is a leading early learning and childcare software provider based in Bengaluru. We offer a comprehensive ecosystem designed to streamline operations and enhance parent partnerships for early childhood care and education centers. With our trusted technology, over 900 preschools, nurseries, and daycares in 50+ countries have optimized costs, increased admissions, and fostered strong relationships with parents.
Role Description
This is a full-time on-site role for a Demand Generation Manager at illumine. As a Demand Generation Manager, you will be responsible for leading marketing efforts to generate quality leads. Your day-to-day tasks will include analyzing marketing analytics, implementing marketing automation strategies, managing sales processes, and executing B2B marketing campaigns.
Responsibilities :
Manage and utilize marketing automation tools like HubSpot to nurture leads and automate marketing workflows.
Leverage Google Analytics to track website traffic, user behavior, and campaign performance.
Maintain and optimize company WordPress website, including landing pages and content.
Utilize email scraping techniques (respecting all legal and ethical guidelines) to build targeted email lists.
Manage social media presence across various platforms, creating engaging content and running social media campaigns.
Develop and manage Google Ads campaigns (search, display, etc.) to drive qualified traffic and leads.
Create comprehensive reports on marketing campaign performance, including key metrics like website traffic, lead generation, and ROI.
Analyze data to identify trends and opportunities for improvement in marketing campaigns.
Stay up-to-date on the latest marketing trends and technologies.
Collaborate with cross-functional teams (sales, product, etc.) to ensure marketing efforts are aligned with overall business goals
Qualifications
Bachelor’s Degree in Marketing, Communications, or a related field
4+ years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation
Demonstrable success driving pipeline growth and revenue through integrated campaigns
Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms
Excellent written and verbal communication skills, with the ability to create engaging marketing content
Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
Strong analytical skills and ability to use data to inform decision-making and strategy development
Experience managing budgets and ability to balance competing priorities effectively
Bonus Points:
Experience with account-based marketing (ABM).
Experience with marketing attribution modeling.
Proven experience in a B2B (business-to-business) marketing environment.
Experience managing a marketing team
Why You'll Love Working Here:
Opportunity to work on cutting-edge marketing initiatives and make a real impact on the company's growth.
Dynamic and collaborative work environment.
Competitive salary and benefits package, including performance-based bonuses, option to participate in conferences and training programs.
Chance to learn and grow your career with a supportive team.

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