Social media marketing specialist

4 weeks ago

Noida, India Leads 'N Latte Full time

Job Description – Social Media Executive (Branding Strategy) Job Summary: We are looking for a creative and strategic Social Media Executive to drive our branding efforts across multiple platforms. The ideal candidate will be skilled in content creation, trend analysis, and brand storytelling, with a passion for building strong digital presence. Key Responsibilities: Brand Strategy & Planning Develop and implement social media branding strategies aligned with company goals. Build a strong brand voice and identity across all channels. Create monthly content calendars with a focus on branding and engagement. Content Creation & Management Write compelling posts, captions, and campaign ideas. Collaborate with designers and video editors for creatives. Ensure content consistency with brand guidelines. Competitor & Trend Analysis Research industry competitors and analyze their branding approach. Identify trends to keep content innovative and engaging. Community Engagement Manage brand interactions with followers across platforms. Build meaningful engagement with the target audience. Performance Tracking Track key metrics (reach, impressions, engagement). Provide insights and suggestions for content optimization. Qualifications: 1–3 years of experience in social media management/branding. Strong writing and creative skills. Knowledge of platforms: Linked In, Instagram, Twitter, Facebook, You Tube. Familiarity with analytics tools (Meta Business Suite, Buffer, Hootsuite, etc.). Passion for digital branding and trend spotting. Job Details: Salary: Starting ₹20,000 (No bar for the right candidate) Working Days: 5 Days a Week Timings: 9:00 AM – 6:30 PM Location: Noida

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