Marketing Lead

3 weeks ago


Chennai, Tamil Nadu, India echos above Full time
Company Description
Echos Above is a footwear brand that represents a movement of self-expression, aimed at those who dare to dream, create, and stand apart. The sneakers produced by Echos Above are not just products but a blend of storytelling, design, and culture, crafted to be timeless and resonate with individuality.
Marketing Lead
We are looking for a results-driven Marketing Lead with at least 2 years of experience , including 1+ year in a Direct-to-Consumer (D2C) brand . The ideal candidate is skilled in Meta (Facebook & Instagram) and Google Ads , with a foundational understanding of SEO and affiliate marketing . This role focuses on executing and optimizing data-driven campaigns to maximize growth and ROI.
Key Responsibilities
Campaign Execution & Optimization: Plan, launch, and refine performance marketing campaigns across Meta and Google Ads to drive traffic, engagement, and con
versions.
Analysis & Strategy: Monitor key metrics, analyze data trends, and optimize campaigns to improve efficiency and ROI.
Budget Management & A/B Testing: Allocate budgets strategically and conduct A/B tests to enhance ad performance, targeting, and creatives.
Market & Competitor Insights: Stay updated on industry trends, competitor activities, and emerging platforms to uncover new opportunities.
Cross-Team Collaboration: Work closely with content, creative, and eCommerce teams to ensure cohesive marketing execution.
Requirements
2+ years of experience in performance marketing, with at least 1 year in a D2C brand.
Proficiency in Meta (Facebook & Instagram) and Google Ads.
Strong analytical skills with a data-driven approach to decision-making.
Basic understanding of SEO and affiliate marketing.
Proven ability to optimize campaigns for better performance and ROI.
Excellent communication skills and the ability to present insights clearly.
Experience managing budgets and using marketing analytics too
Kindly share your profile, resume, contact number, and experience in B2C brand setup within a marketing role via email at
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