Digital Marketing Manager

4 weeks ago

Delhi, Delhi, India ConnectedStars Full time

Digital Marketing Manager – Astrology Brand (Night Shift | US Market)

Location: Remote (India based, Night Shift – aligned to US time zone)

Company: Start up brand in Astrology Services – A new-age Astrology Services brand for the US market

About Us

We are an astrology-led services brand launching exclusively for the US audience . Our mission is to combine ancient wisdom with modern delivery, offering trusted astrology guidance to individuals seeking clarity, confidence, and growth. We are now looking for a Digital Marketing Manager who can build our brand from the ground up and drive measurable growth in the US market.

Role Overview

As our Digital Marketing Manager , you will be the driving force behind AstroXperts' digital presence. From crafting brand positioning to executing high-impact campaigns, you will take full ownership of digital marketing and lead generation across channels. This is a night shift role to align with US market hours.

Key Responsibilities

  • Develop and execute digital marketing strategy to build AstroXperts into a recognized US brand.
  • Drive performance marketing campaigns across Google, Meta, and other digital platforms.
  • Create and implement content & social media strategy (organic + paid) that resonates with the US audience.
  • Plan and optimize SEO/SEM, influencer marketing, and email campaigns for lead generation.
  • Build brand authority from scratch through storytelling, campaigns, and community engagement.
  • Track KPIs, analyze performance, and optimize campaigns for ROI.
  • Collaborate with design, content, and operations teams to ensure cohesive messaging.

What We're Looking For

  • 3–6 years of proven experience in digital marketing with a strong portfolio of campaigns targeting US markets .
  • Demonstrated success in brand building from scratch (preferably for startups or new categories).
  • Hands-on expertise in Google Ads, Meta Ads, SEO/SEM, , and influencer partnerships .
  • Strong grasp of analytics, conversion tracking, and performance optimization .
  • Creative storyteller with the ability to connect with a global audience.
  • Willingness to work in night shifts (US hours) – non-negotiable.
  • Experience in wellness, lifestyle, or astrology domain is a plus but not mandatory.

What We Offer

  • Opportunity to lead the digital marketing function from day one .
  • A chance to shape and grow an international brand in the US market .
  • Collaborative, growth-oriented environment with global exposure.
  • Competitive compensation with performance-linked incentives.

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