Copy Supervisor

3 days ago

Greater Ahmedabad Area, India Zoo Media Full time

Designation: Senior Copy Supervisor Role Overview: We are looking for a Senior Copy Supervisor who can lead the creative copy function. The ideal candidate will have a strong understanding of brand tonality, the ability to craft compelling content across digital and traditional platforms, and experience in guiding a team of copywriters towards delivering high-quality, insightful work. This role demands collaboration with cross-functional teams, proactive participation in client discussions, and a sharp eye for detail during the production process. Years of experience required: 5 + years Number of Positions open: 3-4 Type: Work from office Language Requirement: Proficiency in Gujarati is a priority for this role. In addition, working knowledge of Hindi and English is required to ensure seamless communication across clients, teams, and platforms. Brand Understanding & Alignment: Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values Content Strategy: Develop creative strategies and concepts for advertising campaigns, social media ensuring alignment with brand objectives and target audience insights Copywriting: Have a proactive approach to producing compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards, as well as offline content such as OOH, banners, and other collateral. Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output. Collaboration: Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages. Quality Assurance: Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards. Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings Presentations: Review and vet presentations for client & internal meetings with Managers. Market Research: Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation Client Communication: Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts. Strengthen Client relationships and interactions. Act as a POC for creative escalations. Team Growth: Hire capable independent resources that can understand, communicate and execute client briefs accurately Team Management: Conduct fortnightly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally Time Management: Ensure following of internal TATs, tasks prioritization, and timely delivery of work. Operations: Adherence to documented SOPs.

  • Copy Supervisor

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