
Chief Merchandising Manager
3 weeks ago
Company:
Duke Fashions (India) Ltd.
Location:
Ludhiana, Punjab
Position:
Chief Merchandising Manager – Textiles
Reports to:
Director
Role Overview
The Chief Merchandising Manager
will be responsible for leading the
merchandising and product development function
at Duke Fashions India Ltd. The role requires a strong understanding of
textiles, fabrics, garment construction, sourcing, production planning, and supply chain coordination
. The candidate will oversee end-to-end merchandising operations including
costing, vendor management, inventory & sales analysis
, while ensuring timely delivery of high-quality products aligned with domestic market needs.
Key Responsibilities
1. Product Development & Merchandising
- Lead the development of new product lines in textiles and garments.
- Work closely with the design team to convert concepts into commercial products.
- Ensure products align with market trends, brand identity, and customer demand.
2. Sourcing & Supply Chain Coordination
- Identify, evaluate, and manage vendors, mills, and suppliers for fabrics, trims, and accessories.
- Negotiate contracts, costs, and delivery schedules with multiple vendors.
- Coordinate with supply chain, production, and logistics teams to ensure smooth flow of goods.
3. Production Planning & Execution
- Develop production plans aligned with sales forecasts and business targets.
- Monitor execution at every stage to meet quality, cost, and delivery timelines.
- Ensure smooth coordination between factories, sourcing teams, and sales departments.
4. Costing & Pricing
- Prepare accurate
costing sheets, margins, and price strategies
for products. - Balance cost efficiency with quality and brand standards.
- Support sales team with competitive yet profitable pricing strategies.
5. Inventory & Sales Analysis
- Track inventory levels and conduct sales performance analysis.
- Provide inputs on stock replenishment, slow-moving items, and seasonal planning.
- Recommend corrective measures to optimize inventory turnover and profitability.
6. Vendor & Stakeholder Management
- Handle relationships with multiple domestic vendors and suppliers.
- Resolve conflicts and bottlenecks to ensure timely order execution.
- Maintain vendor scorecards and performance reviews.
7. Market Knowledge & Business Strategy
- Stay updated with trends in
textiles, fabrics, and garment construction techniques
. - Deep understanding of the
domestic market
—pricing trends, consumer demand, and competition. - Contribute to long-term merchandising strategy and growth plans.
Key Skills & Competencies
- Strong knowledge of
textiles, fabrics, garment construction, and production processes
. - Expertise in
product development, costing, sourcing, and vendor management
. - Strong
communication, presentation, and negotiation skills
. - Proven ability to handle
multiple vendors and tight deadlines
. - Proficiency in
inventory analysis, sales forecasting, and merchandising systems
. - Leadership qualities with ability to drive cross-functional teams.
Qualifications & Experience
- Graduate/Postgraduate in
Textiles, Fashion Technology, Apparel Merchandising, or Business Management
. - 15-20 years of relevant experience
in merchandising, sourcing, and product development in the textile/garment industry. - Proven track record in handling large-scale merchandising operations for domestic market brands.
-
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