Social Media Manager

2 weeks ago

tamil nadu, India UNCIA Full time
About the company:
We are a dynamic enterprise application software product company catering to NBFCs and Banks with a suite of pure-play SaaS products in the Digital Lending space.
We offer a comprehensive suite tailored to meet evolving customer needs, primarily focusing on Lending solutions such as SME Lending, Home Finance, and Supply Chain Finance. Uncia boasts of a formidable and referenceable clientele across Banks and NBFCs where it has achieved remarkable success in quick GTM with its innovative product and delivery models.
Formerly known as ThemePro Technologies Private Limited, this rebranding embodies not just a visual transformation but also reflects the evolution of our company and vision for the future.
Currently in a phase of rapid expansion, Uncia presents exciting opportunities as we move forward. We take pride in our lean and collaborative organizational structure, where every team rolls up their sleeves to get things done. Our commitment is to provide a consistent and empowering experience for all employees and potential hires.
If you are a highly motivated individual with a passion for driving innovative solutions in the BFSI sector, we welcome you to join our team and contribute significantly to the ever-evolving world of FinTech.
Job Title: Social Media Manager
Relevant Experience: 4+ years
Location: Chennai
Responsibilities:
Storyboard, develop, design, and implement a comprehensive social media strategy: This includes defining clear goals, identifying target audiences, and creating a monthly/quarterly content calendar that aligns with Uncia's overall marketing objectives.
Craft engaging content: Create high-quality content, including text posts, images, infographics, and videos (write briefs for creatives), tailored to each platform's specific requirements and audience preferences.
Manage social media channels: This involves regularly posting content, scheduling posts using relevant tools, and responding to comments and messages.
Monitor and analyze social media performance: Use social media analytics tools to track key metrics such as engagement, reach, share of voice, traffic to website properties, and demo requests. Analyze that data to identify trends and optimize social media strategies accordingly.
Collaborate with other departments: Collaborate with Product, Marketing and Sales teams to host online/offline events bringing in industry experts, influencers & partners.
Search Engine Optimization: Strong understanding of technical SEO to be able to develop effective SEO strategies, including on-page and off-page tactics.
Perform keyword research aligned with the Ideal Customer Profile (ICP)
Analyze SEO insights and compile comprehensive reports covering audience, traffic, views, clicks, and rankings.
Proficiency in tools such as Ahrefs, SEMRush, Google Analytics, Search Console, and Google Sheets.
Candidate profile:
4+ years of experience in Social Media Management - B2B (BSFI or FinTech).
Strong understanding of social media platforms, trends, and best practices.
Sound understanding of SEO and online audience engagement best practices, and the ability to consistently produce high-quality written content.
Proficiency in social media management tools and analytics platforms.
Good understanding of social media metrics to be able to use it to craft relevant social media strategies.
Excellent written and verbal communication skills.
Creative mindset with the ability to generate innovative ideas/content (and a strong sense of design aesthetics).
Knowledge of Adobe Premiere, Final Cut Pro, Adobe Corel Draw, or Figma is a plus.
Benefits:
A dynamic and inclusive work environment where your contributions directly impact the company's success.
Health insurance coverage.
Diversified workforce.
Design your own salary structure.
Flexible working hours.
Competitive salary and benefits program.

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