
Advertising Media Buyer
3 weeks ago
We at Momentus Digital are seeking a dynamic and data driven Performance Marketing Manager to join our team in Gurgaon. The ideal candidate should have hands on experience managing performance marketing campaigns across platforms with a strong focus on in-app advertising (user acquisition & reengagement). This role requires a deep understanding of media buying, user
funnel behavior, and mobile app marketing strategies.
Key Responsibilities:
- Plan, execute, and optimize paid media campaigns across platforms such as Google UAC, Meta, Apple Search Ads, and programmatic channels.
- Lead and manage in-app advertising campaigns for mobile apps, focusing on installs, engagement, and retention. Collaborate with internal teams for creative development, audience segmentation, and campaign targeting strategies.
- Track, analyze, and report on campaign performance using tools like Appsflyer, Adjust, Google Analytics, and ad platform dashboards.
- Conduct A/B testing on creatives, audiences, and messaging to improve performance KPIs (CPI, CPA, ROAS, etc.).
- Stay up to date with latest industry trends, platform updates, and in-app marketing best practices.
- Provide actionable insights and recommendations to improve campaign strategy and user acquisition funnels.
Key Requirements:
- 2–5 years of hands-on experience in performance marketing or paid media roles.
- Must have hands-on experience with Meta Ads, Google Ads, DSPs, and a strong understanding of media planning, strategy, and performance tracking.
- Experience working with MMPs like Appsflyer, Adjust, or Branch for attribution and analytics.
- Strong analytical and problem-solving skills; proficiency in Excel/Google Sheets.
- Ability to manage budgets, forecast performance, and drive ROI-focused outcomes.
- Ability to work in a fast-paced and collaborative environment.
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