Marketing Manager

2 months ago

Kochi, India 2Base Technologies Full time

We are looking for a talented and experienced Marketing Manager to join our dynamic team. As a Marketing Manager, you will play a key role in driving our digital transformation efforts and enhancing our brand recognition. We are looking for a creative and strategic thinker with a passion for innovative marketing ideas and excellent communication skills.


Responsibilities


  • Develop and refine marketing strategies covering digital, content, email, and social media marketing.
  • Conduct market research to identify customer needs and competitive insights.
  • Initiate innovative marketing ideas to differentiate the company and drive brand recognition.
  • Plan and execute effective marketing campaigns for lead generation and prospect nurturing.
  • Create high-quality marketing collateral, including blog posts, case studies, whitepapers, and videos.
  • Collaborate with the sales team to provide them with the tools and resources they need.
  • Develop strategies for customer engagement, upselling, and cross-selling.
  • Monitor and analyze campaign performance and provide optimization insights.
  • Foster cross-functional collaboration with other teams.
  • Efficiently manage marketing budgets for a positive ROI.


Requirements


  • Proven track record in marketing roles, with a minimum of 4 years of relevant experience
  • Strong understanding of marketing principles, tools, and techniques.
  • Exceptional written and verbal communication skills.
  • Proficiency in digital marketing tools and platforms.
  • Strong analytical skills, with the ability to use data-driven insights to make informed decisions.
  • Creative thinker with a knack for generating innovative marketing ideas.
  • Excellent project management and organizational skills.
  • Collaborative team player who can work effectively across different departments.


Experience & Education


  • 4- 6 years
  • Bachelor's degree in marketing, business, or a related field or MBA in Marketing

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