Email Marketing Manager

2 months ago

kochi, India Webdura Technologies Full time

Email Marketing Manager

Responsibilities
Campaign Planning:
.Collaborate with clients and internal teams to understand campaign objectives and goals.
.Develop comprehensive campaign plans using the retention platform to achieve desired outcomes.
Platform Expertise:
.Demonstrate expertise in using the retention platforms for campaign management, including push notifications, in-app messaging, emails,whatsapp and other engagement channels.
Segmentation and Targeting:
.Implement audience segmentation strategies to target specific user groups with personalized and relevant messaging.
.Utilize data-driven insights to optimize targeting parameters.
Content Creation:
.Collaborate with content creators to develop compelling and engaging content for retention campaigns.
.Ensure consistent branding and messaging across all communication channels.
A/B Testing:
.Design and execute A/B tests to optimize campaign performance.
.Analyze results and iterate on campaigns based on data-driven insights.
Automation Workflows:
.Create and optimize automated workflows within the platform to streamline communication and enhance user journeys.
.Implement drip campaigns, onboarding sequences, and re-engagement strategies.
Performance Analysis:
.Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversions, and user retention.
.Provide regular reports and insights to clients and internal stakeholders.
Optimization Strategies:
.Develop and implement strategies to optimize the campaigns for better engagement and conversion rates.
.Collaborate with data analysts to identify areas for improvement.
Client Collaboration:
.Work closely with clients to understand their business needs, preferences, and key performance indicators.
.Conduct regular meetings to review campaign performance and discuss optimization strategies.
Integration with Other Tools:
.Collaborate with IT and data teams to integrate retention platforms with other marketing tools.
.Ensure seamless data flow and synchronization for comprehensive campaign management.
Tools- Mailchimp, Klaviyo

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