Search Engine Optimization Executive

About the job

Job Description: Search Engine Optimization (SEO) Executive for Travel Industry

Location:- Mumbai

Company:- Karo Trip

Overview:-

As an SEO Executive in the travel industry, you will be responsible for developing and implementing strategies to improve organic search rankings and drive website traffic. Your role

will involve optimizing website content, analyzing performance metrics, and identifying trends to

ensure the brand achieves its online marketing goals.

Key Responsibilities:-

1. On-Page SEO-

● Conduct keyword research to identify high-performing keywords in the travel niche.

● Optimize website content, meta tags, headers, and URLs for better search engine

visibility.

● Create and update SEO-friendly content, blogs, and landing pages with a focus on travel

products and services.

● Perform regular website audits to ensure compliance with SEO best practices.

1. Off-Page SEO-

● Build and maintain high-quality backlinks through guest blogging, directory submissions,

and partnerships with travel-related platforms.

● Engage in link-building activities to enhance domain authority and improve SERP

rankings.

● Monitor competitors' backlink strategies and adapt accordingly.

1. Content Optimization-

● Collaborate with content writers to create travel-specific, engaging, and SEO-optimized

content.

● Identify trending topics in the travel industry and ensure the content strategy aligns with

these trends.

● Optimize images, videos, and other multimedia elements for faster page load speeds

and better search engine indexing.

1. Performance Analysis-

● Use tools like Google Analytics, Search Console, and SEMrush to track website traffic,

rankings, and performance.

● Generate and analyze performance reports, identifying areas for improvement and

actionable insights.

● Monitor travel industry SEO trends and algorithm changes to keep strategies up-to-date.

1. Collaboration-

● Work closely with web developers to improve site architecture, usability, and technical

SEO.

● Partner with marketing teams to integrate SEO strategies into overall digital marketing

campaigns.

● Stay updated with new SEO tools, techniques, and best practices in the travel sector.

Qualifications and Skills:-

● Bachelor's degree in Marketing, Communications, IT, or a related field.

● 5+ years of proven experience in SEO, preferably in the travel industry.

● Proficiency with SEO tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console.

● Strong understanding of search engine algorithms and ranking factors.

● Knowledge of HTML, CSS, and basic web development principles.

● Excellent communication, analytical, and project management skills.

● Passion for the travel industry and understanding of travel customer behavior.

Preferred Skills:-

● Experience with content management systems like WordPress.

● Familiarity with local SEO strategies for travel destinations.

● Knowledge of PPC campaigns and social media marketing.

All About Karo Trip:-

At Karo Trip, we're on a mission to make travel planning and booking effortless, so that travelers can focus on creating unforgettable memories. Karo Trip's journey is rooted in a passion for travel, exploration, and adventure.

Our platform boasts diverse and wholesome offerings, featuring over 25,000 experiences and 2,500 holiday packages in over 150+ Destinations. From adventurous and offbeat travel to luxurious options, our aim is to provide our customers with the best experiences possible.

Karo Trip simplifies travel planning by creating personalized experiences using our expertise in destinations, local networks, AI/ML logics, and automation. Our team provides a human touch, and on-trip support ensures the best trip of your life.

Bringing the finest travel ideas together, our team comprises young and lively folks who are passionate about travel, technology, marketing, partnerships, and more.