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SEO Specialist

4 weeks ago

Vadodara, India KernelEquity Technologies Pvt Ltd Full time

Position: SEO Specialist (Technical)

Location:

KernelEquity Technologies Pvt Ltd, Vadodara, Gujarat

Work Model:

Office

Experience Window:

3 to 5 years

Position Type

: Full-time

About the Role

We are looking for a
results-driven SEO Specialist

with a strong background in
technical SEO, on-page, and off-page optimization

. The ideal candidate will be responsible for improving search engine rankings, driving organic traffic, and optimizing our websites to achieve maximum visibility across search engines.

Key Responsibilities

  • Conduct
    comprehensive SEO audits

to identify technical issues, crawl errors, indexing issues, and performance gaps.
- Perform
on-page SEO

: meta tags, title tags, content optimization, schema markup, internal linking, site structure, etc.
- Develop and execute
off-page SEO strategies

, including backlink building, outreach, and disavow process.
- Conduct
keyword research & competitor analysis

to identify growth opportunities.
- Optimize website content, landing pages, and blog posts for SEO best practices.
- Stay up to date with the latest
SEO tools, search engine algorithm updates, and best practices

.
- Collaborate with developers and content teams to implement SEO recommendations.
- Monitor website performance with
Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
- Prepare and present
SEO performance reports

(rankings, traffic, conversions, CTR).

AI & SEO Skills:

  • Proficiency in leveraging
    AI-powered SEO tools

(ChatGPT, Surfer SEO, Jasper, Clearscope, SEMrush AI, Ahrefs Insights, etc.).
- Ability to use AI for
keyword research, competitor analysis, and content optimization

.
- Experience in
AI-assisted technical SEO audits

and automated reporting.
- Skilled in
prompt engineering

for generating optimized titles, meta descriptions, and schema markup.
- Knowledge of
AI content guidelines

(Google's EEAT, avoiding duplicate/thin AI content, human editing for quality).
- Familiarity with
AI-driven analytics & forecasting

for organic search trends.

Requirements

  • 3–5 years of proven SEO experience

(technical + on-page + off-page).
- Strong knowledge of
Google algorithm updates

and SEO best practices.
- Hands-on experience with
SEO tools

: SEMrush, Ahrefs, Moz, Screaming Frog, GA4, GSC.
- Solid understanding of
HTML, CSS, Core Web Vitals, and site speed optimization

.
- Experience with
backlink analysis and link-building campaigns

.
- Strong analytical skills and ability to interpret data into actionable insights.
- Excellent communication and reporting skills.

What We Offer

  • Competitive salary based on experience.
  • Dynamic and friendly work environment that fosters innovation and collaboration.
  • Opportunity to lead SEO efforts across multiple websites.
  • Comprehensive family health insurance coverage for peace of mind.