Head of Marketing
5 days ago
Responsibilities: Overallplanning and execution of customer acquisition andretentionCollaborate with crossfunctionalteams to design and execute marketinginitiativesDevelop and maintain publicrelations with key stakeholdersHandlingPerformance Marketing activities which include funnel optimizationsGoogle Search Ads/SEM Ad Networks Affiliate Partnerships Ad FraudManagement etc.Organic user acquisition viaASO (across stores) and SEOBrand Marketingactivities which include Brand Building Digital Media OptimizationContent Marketing Influencer Marketingetc.Shape content & creatives tobuild & implement performance & brandcampaignsHandling Partnerships &Strategic Alliances of APIled integrations across lendingmarketplaces.
Qualifications: Bachelorsdegree in marketing business or a relatedfield.Strongunderstanding of the fintechindustry.Handsonexperience in building new acquisitionchannels815 yearsof experience. Minimum 5 years in NBFC.Excellentcommunication and interpersonalskillsAffinity fordata keenness to measure and trackmetricsExtensiveexperience working with marketing tools such as CRMs Campaignmanagementplatforms
Benefitsof Joining: Missiondriven andfastpaced entrepreneurialenvironmentCompetitive salary and equitypackageA collaborative and flat companycultureComprehensive private healthinsuranceGenerous vacationpolicyFlexible workinghoursWeekly team meals and social events(virtual fornow)
BranchOverview: Branch deliversworldclass financial services to the mobile generation. Withoffices in the United States Nigeria Kenya and India Branch is aforprofit socially conscious company that uses the power of datascience to reduce the cost of delivering financial services inemerging markets. We believe that everyone everywhere deserves fairfinancial access. The rapid spread of smartphones presents anopportunity for the world s emerging middle class to access bankingoptions and achieve financialflexibility.Branch s missiondriven team isled by the founder and former CEO of Kiva.org. The company presentsa rich opportunity for our team members to drive meaningful growthin rapidly evolving and changing markets. In 2019 Branch announcedits Series C and has garnered more than $100M in funding withinvestments from leading Silicon Valley firms including AndreessenHorowitz Trinity Capital Foundation Capital Visa and theInternational Finance Corporation (IFC).Wevalue diversity and are committed to providing an inclusive workingenvironment where human beings of all backgrounds canthrive.
BranchInternational is an Equal Opportunity Employer. The company doesnot and will not discriminate in employment on any basis prohibitedby applicable law. We re looking for more than just qualificationsso if you re unsure that you meet the criteria please do nothesitate to applyWebsite link:
influencermarketing,seo,retention,funnel optimizations,marketinginitiatives,google search ads/sem,data affinity,partnerships,brandmarketing,fintech industry knowledge,communicationskills,aso,acquisition channels,digital media optimization,customeracquisition,marketing tools knowledge,brand management,api-ledintegrations,interpersonal skills,performance marketing,adnetworks,strategic alliances,digital marketing,affiliatepartnerships,content marketing
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