Brand Manager
4 weeks ago
About Our Client
Global MNC looking at scaling up business in the OTC space
Job Description
1. Brand Strategy and Positioning: You will develop and execute the brand strategy for OTC products. This includes defining the target market, identifying key consumer insights, and positioning the brand effectively to differentiate it from competitors.
2. Marketing Planning and Execution: You will create comprehensive marketing plans for OTC products, outlining the brand's objectives, target audience, messaging, and promotional activities. This includes developing advertising campaigns, managing digital marketing initiatives, and coordinating with creative agencies to ensure brand consistency.
3. Product Development and Launch: You will work closely with cross-functional teams to develop new OTC products or reformulate existing ones. This involves conducting market research, identifying consumer needs, monitoring competitive products, and overseeing the product launch process.
4. Product Packaging and Labelling: You will be responsible for designing and ensuring compliance with packaging and labelling regulations for OTC products. This includes working closely with regulatory teams to ensure accurate and clear product information and adherence to safety and legal requirements.
5. Market Analysis and Research: You will conduct market research and analysis to understand consumer preferences, market trends, and competitive landscape. This information will help you identify growth opportunities, assess market potential, and make data-driven decisions to drive brand performance.
6. Brand Communication: You will develop compelling messaging and communication strategies to effectively reach and engage the target audience. This includes developing marketing collateral, managing social media presence, and coordinating public relations activities to enhance brand visibility and reputation.
7. Sales and Distribution Support: You will collaborate closely with the sales team to provide them with the necessary tools, training, and marketing materials to promote and sell OTC products effectively. This involves developing sales presentations, conducting product training sessions, and monitoring sales performance.
8. Budget Management: You will be responsible for managing the marketing budget allocated to OTC products. This includes tracking expenses, optimising marketing spend, and ensuring that marketing activities are carried out within the approved budget.
9. Regulatory Compliance: OTC products are subject to regulatory requirements and guidelines. You will work closely with regulatory teams to ensure compliance with applicable regulations, such as labelling requirements, advertising restrictions, and product claims.
10. Performance Monitoring and Analysis: You will track and analyse key performance indicators (KPIs) to assess the effectiveness of marketing strategies and initiatives. This includes monitoring sales data, evaluating market share, tracking consumer feedback, and making data-driven recommendations for continuous improvement.
The Successful Applicant
1. Previous experience in brand management for 4+ years
2. Experience in the OTC segment in a pharma company
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