BigTrunk | Campaign Management/Publisher Management/Affiliate Marketing. | mumbai

4 weeks ago

mumbai, India BigTrunk Full time

Designation – Campaign Manager/Publisher Manager/Affiliate Marketing Manager.

Department – Performance Marketing - Domestic Market

Experience – 2+ Years

Job Location - Mumbai



Affiliate Marketing & Monitoring: Monitored affiliate activity, analyzed campaign performance, and recommended strategies for enhancing revenue streams. Familiar with handling all types of buying models (CPM, CPC, CPA, CPL, CPV, CPS, CPI, CPR etc) and experienced in using tools like DV360,Tune, Appsflyer, Branch, Singular, Affise, Offer18, Kochava for traffic and optimization.


Campaign Management Across Channels: Skilled in managing and optimizing Branding + Performance campaigns on platforms such as One Native, Taboola, OTT, News, PayTM, and other first-party apps/websites. Experienced in handling verticals like BFSI, Education, Gaming, and Travel, leveraging 1st-party affiliates, ad networks, email marketing, SMS, and third-party DSPs.


Media Planning & Buying: Developed effective media plans tailored to clients' budget and advertising goals, ensuring the integration of branding and performance objectives. Managed the entire media buying process from booking inventory to negotiating with partners, advertisers, and publishers to improve profit margins.


Performance Analytics: Proficient with analytics tools such as Google Analytics (GA4), GDN, DV360, Appsflyer, Branch, Kochava, and Adjust to measure KPIs and assess ROI. Created comprehensive reports and provided data-driven insights and recommendations to optimize campaign performance.


Campaign Optimization & Reporting: Hands-on experience in campaign implementation, optimization, and providing detailed performance reports. Expertise in analyzing trends, adjusting bids, budgets, pacing, and targeting to ensure optimal results for clients.


Publisher Management & Billing: Addressed billing and invoicing queries from publishers, and provided consistent, high-quality service to clients, particularly in verticals such as BFSI, Education, Automobile, Gaming, E-Commerce, Travel, FMCG etc.

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