Associate Manager Social Listening

1 month ago


kolkata, India ITC Full time

JOBTITLE:

Social Listening

FUNCTION:

The person will be part of Market Researchfunction

JOB PURPOSE:

Design, develop and deliver key business insights byleveraging digital analytics across social media platforms

PRINCIPALRESPONSIBILITIES:

·Sharingqualitative analytics on conversations pertaining to brands across paid and nonpaid platforms

·Supportingthe innovation funnel through digital scanning of categories across differentlanguages and geographies and recommend actionable steps forward

·Enabling continuousimprovement by capturing and analyzing the appropriate social data/metrics,insights and best practices, and then acting on the information

·Workingclosely with key stakeholders in Marketing to understand the business use casesfor social listening

·Creatingcomprehensive social media monitors to generate business insights intoactionable recommendations.

·Developing,co n ducting, and interpretinganalytic solutions using data from social listening tools including volume,sentiment, conversation drivers, influencers, etc.



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