Social Listening Analyst

4 weeks ago


kolkata, India ITC Full time

JOBTITLE:

Social Listening –Analyst

FUNCTION:

The person will be part of Market Researchfunction

LEVEL:

S/he will be at Level – 7.

JOB PURPOSE:

Design, develop and deliver key business insights byleveraging digital analytics across social media platforms

PRINCIPALRESPONSIBILITIES:

·Sharingqualitative analytics on conversations pertaining to brands across paid and nonpaid platforms

·Supportingthe innovation funnel through digital scanning of categories across differentlanguages and geographies and recommend actionable steps forward

·Enabling continuousimprovement by capturing and analyzing the appropriate social data/metrics,insights and best practices, and then acting on the information

·Workingclosely with key stakeholders in Marketing to understand the business use casesfor social listening

·Creatingcomprehensive social media monitors to generate business insights intoactionable recommendations.

·Developing,co n ducting, and interpretinganalytic solutions using data from social listening tools including volume,sentiment, conversation drivers, influencers, etc.

KNOWLEDGEAND SKILL REQUIREMENTS:

·Must have decent understanding ofsocial analytic platforms.

·Hands on experience on cross channelSocial Media marketing, listening, monitoring and engagement.

·Proficiency in English, includingsocial media shorthand.

·Should have knowledge on how to handlethe response management for brands.

·Excellent written and verbalcommunication skills.

·Excellent presentation, interpersonaland analytical skills.

PREVIOUSEXPERIENCE:

3-7 years’of relevant experience

QUALIFICATIONS:

Bachelors / B.Tech with 3-7 years of strongand relevant experience.



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