Product Marketing Manager
2 weeks ago
Description:
Key Responsibilities:
Product messaging, positioning and GTM Strategy – Develop deep understanding of customer segments and develop unique product positioning and messaging that resonates deeply with customers.
Content development – Conceptualize, create and lead multichannel and multiform content development to power digital marketing channels for your products, including long form content (articles, e-books, case studies, thought leadership reports etc.) and short form content (social messages, videos etc.)
Business generation from content – Be the owner of content marketing - which includes content ideation, mastery over SEO and rankings, and lead generation.
Product Marketing Plan - Device multi-channel marketing and content plan to bring out Mercer | Mettl’s unique value proposition for your products.
Research - Keep a sharp eye on the ecosystem and continuously update himself/herself on customer needs, industry trends, and competition.
Channel analytics & Demand Generation – Devise and monitor channel wise success metrics to measure growth in organic demand and lead generation. Recalibrate the messaging basis the feedback and market traction
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