Performance Marketing Expert

2 weeks ago

Tumakuru, India Raven Labs Full time

Location : Remote (India, Sri Lanka, or Philippines) or Hybrid (Hyderabad Office) Type : Full-time About Raven Labs At Raven Labs, we help organizations become AI-ready. From strategy to systems, we design and build powerful, AI-infused solutions that drive measurable business growth. Now, we’re looking for a Performance Marketing Expert — someone who can think strategically, execute brilliantly, and scale campaigns that deliver real results. What You’ll DoYou’ll be the go-to person for building and managing high-performing campaigns across multiple channels and clients. Your day-to-day will include: ⚡ Planning, executing, and optimizing multi-channel campaigns across Google, Meta, , and SEO . ⚡ Designing and running email + cold outreach campaigns using tools like Apollo.io, Lemlist, Instantly, or Zoho Campaigns . ⚡ Setting up CRM automations and nurture workflows to move leads from cold → warm → hot. ⚡ Mining, segmenting, and activating customer data to boost targeting and ROI. ⚡ Analyzing campaign data across Google Analytics , Insights , and other platforms to extract actionable insights. ⚡ Collaborating with content, design, and sales teams for aligned, high-quality execution. ⚡ Reporting weekly performance with clear insights and next steps. ⚡ Experimenting with AI-driven optimization and creative testing to stay ahead of the curve. What We’re Looking ForWe’re after someone who blends creativity, data, and discipline — a hands-on marketer who thrives in an agency-style environment. ✅ Proven experience running performance marketing campaigns (B2B + B2C). ✅ Strong track record in lead generation , conversion optimization , and ROI delivery . ✅ Deep expertise with Google Ads, Meta Ads, Ads, and SEO . ✅ Proficiency in automation and CRM tools like Apollo.io, Instantly, Lemlist, Zoho, or HubSpot . ✅ Excellent English communication — written and verbal. ✅ Strong analytical mindset with a bias for action. ✅ Resilient, accountable, and thrives in a fast-paced, client-facing environment. ✅ Agency experience is a big plus. Why You’ll Love Working Here Work on global projects across Australia, the US, and India.

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