Brand Manager

16 hours ago

Ahmedabad, India Adani Airport Holdings Ltd Full time

Experience
RESPONSIBILITIES

  • 7-10 years of proven experience in brand management
  • Demonstrated success in creating and implementing innovative branding strategies
  • Proven track record of driving brand awareness and market positioning
  • Conducted checks and audits to ensure the guidelines are being followed
  • An eye for detail and ability to work across geographies

Roles and Responsibilities

  • Execute comprehensive branding strategies to promote Adani Airports
  • Collaborate with cross-functional teams to ensure brand consistency and alignment with business objectives
  • Oversee the design and production of marketing collateral, ensuring adherence to brand guidelines
  • Monitor market trends and conduct competitive analysis to identify opportunities for brand enhancement
  • Manage external agencies and vendors to support branding initiatives
  • Analyse brand performance metrics and provide regular reports to senior management and corporate branding team
  • Champion the Adani brand internally, ensuring employees understand and embody the brand values
  • Stay updated with industry best practices and emerging trends in brand management
  • Maximise brand visibility and mileage through strategic management of corporate branding
  • Created unique identities for sub-brands and aligned them with their specific requirements
  • Ensure adherence to brand guidelines across all platforms and touchpoints

Behavioural Skills

  • Excellent leadership and team management abilities
  • Strong communication and interpersonal skills
  • Strategic thinking and problem-solving capabilities
  • Highly organized with the ability to manage multiple projects simultaneously
  • Adaptability and resilience in a fast-paced and dynamic environment

Technical Skills

  • Proven experience in implementing brand strategies
  • Proficiency in market research and analysis techniques
  • Expertise in utilising digital marketing tools and platforms for brand promotion
  • Strong understanding of brand performance metrics and analytics
  • Experience in managing external agencies and vendors for branding initiatives

Non-Negotiable Skills

  • 7-10 years of brand management experience
  • Demonstrated success in developing and implementing innovative branding strategies
  • Excellent project management skills
  • Inclination to travel and work on-ground
  • Ability to interact with teams and people across geographies and businesses
  • Bachelor's degree in Marketing, Business Administration, or related field

Qualifications
Education Qualification

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Master's degree in Marketing or Business Administration preferred

Certification required

  • Professional certification in Brand Management or Marketing Strategy is a plus

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