Senior Marketing Analyst
1 week ago
StockGro is a mobile-first cross-platform (Android & iOS, Mobile + Web App) Fintech product that’s empowering 25 million+ users to master the art of trading and investment in a risk-free and gamified manner. At StockGro - India’s First and Largest Social Investment Platform, users indulge in Social Investing and learn various trading strategies by interacting with leading fund managers, F&O traders, and algo traders.
About StockGro
Founded in January 2020 by former venture capitalist Ajay Lakhotia. We are backed by some of the respected investors - Roots Ventures, Velo Partners, Creed Capital, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels.
We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.
Role Overview:
We are seeking a Senior Analyst to join our marketing team. The ideal candidate will have a strong background in data analytics and experience working in an app-based startup with a large audience. This role requires a keen eye for detail and the ability to derive actionable insights from complex data sets.
Key Responsibilities:
Conduct market research to identify market trends and customer preferences through customer feedback, market reports, and social media analytics
Analyse trends, patterns and insights by conducting data analysis to have a more informed strategic decision-making process and to optimise campaign reach
Use data visualisation tools to present findings and communicate insights effectively.
Understand and analyse companies’ objectives and target market by collaborating with key stakeholders to develop an effective market positioning plan
Identify and define Key Performance Indicators (KPIs) to measure impact of marketing initiatives
Continuously monitor market trends, competitors’ activities, and consumer preferences change to adjust marketing strategies
Segment the target audience through market research based on various demographics, behaviours and preferences
Conduct A/B testing, and feedback analysis to test and optimise marketing efforts
Assist in developing and customising product offering and promotion campaigns to address specific customer needs and preferences
Setting communication channels and protocols between internal teams and external partners to ensure project momentum and success
Act as a liaison between different departments to monitor progress and alignment with the goal
Strategize and help create engaging content for brand awareness, new product launches and increase visibility to boost traffic to website, app
Track campaign performance indicators and modify spending to minimise expenses and optimise outcomes
Gather and analyse stakeholders feedback to identify areas for improvement and implement corrective actions as needed
Minimise project disruptions by identifying potential risks and develop risk mitigation strategies for contingencies
Qualifications:
Bachelor’s degree in Data Analytics, Marketing, Business, or a related field.
Minimum of 3 years of experience in analytics, in a marketing context.
Proven experience working in an app-based startup with a large audience.
Experience in setting up & using marketing tools such as MoEngage, MixPanel, WebEngage, GA, Appsflyer etc.
Proficiency in data analytics tools such as Advanced Excel, SPSS/SAS/R, SQL, Python.
Excellent analytical and problem-solving skills with a sharp attention to detail.
Ability to communicate complex data insights clearly and effectively.
Familiarity with data visualisation tools such as Tableau, Power BI, or similar.
Strong organisational and time management skills.
Why Join StockGro?
Be part of a forward-thinking company that is revolutionising financial education and investment.
Work in a collaborative and inclusive environment that values creativity and strategic thinking.
Opportunity to make a significant impact on the growth and success of StockGro.
Competitive salary and benefits package.
If you are a data-driven professional with a passion for analytics and a desire to work with a dynamic team, we would love to hear from you. Apply now to join StockGro and help us shape the future of financial education and investment.
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