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Performance Marketing Analyst

2 months ago

India Networkzone13 Ltd Full time

**Job Title:** Performance Marketing Analyst

**Company:** Networkzone13 Ltd

**Location:** Remote

**Experience:** 3-5 years

**Immediate Joiners Preferred**

### Role Overview:

Networkzone13 Ltd is seeking a talented Performance Marketing Analyst with 3-5 years of experience to join our team. This position offers the flexibility of remote work and is ideal for immediate joiners.

### Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across various digital channels to achieve specific business objectives.

- Conduct competitor analysis and market trend studies to develop effective digital marketing strategies.

- Set up tracking mechanisms for website and digital assets, and conduct analysis to measure campaign performance and customer behavior.

- Evaluate customers'/users' online behavior and provide insights and recommendations for further enhancements to the user experience.

- Analyze A/B and multivariate tests, communicate results, and provide recommendations.

- Utilize knowledge of Google Ads metrics, Google Analytics, Google Tag Manager, Power BI, Microsoft Clarity, and other relevant tools.

- Develop models and dashboards to present data-driven insights to stakeholders and guide marketing decision-making.

- Collaborate with internal teams and maintain client relationships through regular meetings to provide actionable insights and reports.

- Turn data observations into meaningful stories to drive organizational impact and present insights in easily digestible formats.

- Support industry teams with insight and analysis, produce marketing insights reports, and provide monthly and quarterly industry-level analyses.

- Utilize tools such as Google Analytics, Adobe Analytics, Salesforce CRM, and data visualization tools to analyze marketing performance and attribute marketing activity to appropriate channels.

- Stay updated on industry trends and share knowledge with the team.

### Qualifications:

- Bachelor's degree in Marketing, Statistics, Economics, or a related field.

- 3-5 years of experience in paid media and marketing analytics.

- Proficiency in digital ads platforms such as Facebook Ads, Google Ads, and others.

- Expertise in reporting on media spend, efficiency, and optimization.

- Strong analytical skills and proficiency in data analysis tools.

- Excellent communication and presentation skills.

- Experience with statistical methods and data visualization tools.

- Google Analytics Individual Qualification (GAIQ) certification preferred.

### Additional Details:

- **Salary Range:** Competitive salary based on experience.

- **Start Date:** Immediate.

- **Remote Work:** This position offers full remote work flexibility.