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App Growth Manager
1 month ago
policy think tank
dedicated to shaping the narrative on governance, policy, and politics through insightful analysis and cutting-edge digital platforms. As part of our efforts to expand outreach and engagement, we are looking for an
App Growth Manager
to drive the strategic growth of our news app and website. This role is pivotal to ensuring our research, analysis, and policy-driven content reach a larger, more engaged audience.
Role Overview:The
App Growth Manager
will lead efforts to scale our digital platforms, ensuring that the app and website resonate with policymakers, thought leaders, and an informed public. The ideal candidate will have a strategic mindset, a passion for news and policy, and the technical acumen to drive user acquisition, retention, and engagement in a competitive digital landscape.
Key ResponsibilitiesGrowth Strategy and ExecutionDevelop and execute comprehensive strategies to grow the app on
iOS
and
Android
platforms, ensuring maximum reach and impact.Stay abreast of
policy and political developments
(both national and international) to align app content and campaigns with current events and trends.Design and implement targeted
marketing campaigns
to attract and engage users who are passionate about policy and governance.Leverage tools like
SEO ,
SEM , and
App Store Optimization (ASO)
to enhance app visibility and drive organic growth.
Data-Driven InsightsUse analytics tools like
Google Analytics
and
SEO platforms
to track performance, analyze user behavior, and inform strategic decisions.Regularly review
key performance metrics
(e.g., retention rates, engagement patterns, session duration) to identify areas for improvement and innovation. Create actionable reports from
comparative analytics
to ensure the app meets or exceeds engagement and retention standards.Develop detailed
user personas
to understand content consumption patterns, enabling personalized and relevant user journeys.Benchmark app performance against
industry standards
to set ambitious, achievable growth goals.Provide
granular insights
to stakeholders with drill-down analytics for highly localized strategies.
Innovation and ExperimentationExperiment with innovative growth tactics, including gamification, referral programs, and content-led engagement strategies.Test and refine app features to optimize usability and ensure alignment with the needs of a policy-focused audience.Stay updated on
emerging trends and technologies
to incorporate cutting-edge solutions into the app’s growth strategy.
Collaboration and CommunicationCollaborate closely with content, research, and technical teams to align app strategies with the think tank’s overarching goals.Effectively present campaign strategies, performance reports, and actionable insights to internal stakeholders.Build and manage partnerships with platforms and organizations to amplify the app’s reach and influence.
Key RequirementsProven Experience : A strong track record in
app growth
and digital marketing, preferably in a policy, news, or knowledge-driven environment.Analytical Skills : Ability to analyze data and user behavior to inform decisions, with experience using tools like
Google Analytics
and
Firebase .Interest in Policy and Governance : A passion for public policy, politics, and current affairs, with the ability to translate these interests into impactful growth strategies.Technical Acumen : Familiarity with
SEO ,
SEM , and
app optimization
techniques.Strategic Vision : A forward-thinking approach to identifying opportunities for growth and setting measurable, ambitious goals.Strong Communication : Excellent skills in presenting ideas, data insights, and strategies to technical and non-technical stakeholders.
Preferred QualificationsPrior experience working with a
policy think tank , media house, or digital platform focused on governance and politics.Expertise in
user engagement
strategies tailored to intellectual and informed audiences.Familiarity with gamification, community-building, and referral programs in app growth.
Why Join Us?By joining our think tank, you will be at the forefront of shaping public discourse and expanding the reach of policy-driven content. It is an opportunity to contribute to the nation’s narrative and connect users with meaningful, impactful ideas through digital innovation.
Location:
New DelhiType:
Full-time, 6 days working
