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Marketing Executive

2 months ago

bangalore, India Swiss Learning Exchange Full time

As a Marketing Executive, you will play a key role in driving growth and expanding our market presence. You will be responsible for a range of tasks under the marketing function. 

Job Responsibilities:  

  • Assist in the development and execution of marketing campaigns to promote our products/services - end-to-end from ideation to publishing.  
  • Conduct market research and analysis to identify trends, competitors, and opportunities. 
  • Manage social media channels, develop engaging content, and implement strategies to increase brand awareness and engagement.  
  • Utilize SEO/SEM techniques to enhance online visibility and drive traffic to our website. 
  • Assist with lead generation efforts with copywriting and operational coordination.  
  • Coordinate internally between the design, marketing and sales teams.  
  • Assist with content creation for the website in terms of testimonials curation or blog writing and other regular updates. 
  • Undertake basic photography and video recording tasks when the requirement arises.  
  • Monitor and analyze marketing performance metrics, including website traffic, engagement, and conversion rates, to optimize campaign effectiveness. 

Operational Tasks:  

  • Coordinate with internal teams to ensure smooth execution of projects and initiatives. 
  • Analyze data and generate reports to track performance metrics and identify areas for improvement. 



Requirements
  • Strong understanding of customer psychology and best practices in the marketing environment. 
  • Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and persuasively. 
  • Exceptional attention to detail and organizational skills. 
  • Proficiency in marketing tools and software (e.g., Google Analytics, Zoho Tools, Social Media Management Tools, Meta and LinkedIn Advertising, Canva, etc). 
  • Ability to work independently as well as collaboratively in a team environment. 
  • Flexibility to adapt to changing priorities and handle multiple tasks simultaneously. 

Qualification:  

  • Bachelor's degree in business administration, Marketing, Communications or related field. 
  • 1-3 Years Experience and a proven track record in marketing functions. 
  • Prior work experience in ed-tech is an added advantage. 
  • A resident of Bangalore is a must. This is a work-from-office position (Location – North Bangalore) 

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