(Urgent) Retention Marketing Manager
1 week ago
Duties and responsibilities:
- Grows and optimizes email, SMS, and direct mail channels through strategic campaign development and execution, analysis, reporting, and ongoing optimization- Establishes and forecasts marketing budget to drive growth for Nestasia across all channels, with particular focus on contact channels (eg: email, SMS and direct mail)- Leads and manages weekly, monthly and quarterly digital marketing reporting and analysis- Provides guidance and recommendations on email / SMS list growth by acquisition source and customer value- Optimizes trigger programs and customer journeys to drive lifetime value, analyzing performance and testing creative and messaging- Works with Performance Marketing team to optimize audience builds, maximizing engagement and revenue- Works with content and creative teams to align audiences and assets to ensure business objectives are met and messaging to the consumer is clear and actionable- Develops testing roadmap and learning agenda to optimize campaigns and drive results- Takes on other opportunities to drive business across marketing channels, with near term focus on affiliates- Performs duties consistent with the Company’s Affirmative action plan(AAP), goals and policies.- Performs other duties as required/assigned by manager.
Desired Candidate Profile:
- Bachelor’s degree required, preferably in Marketing, Business, Economics, or Finance- 2+ years of ecommerce and/or CRM experience- Excellent quantitative and analytical skills with the ability to interpret and translate data into actionable recommendations- Strong technical knowledge relevant to typical ecommerce environment
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